Don’t Be Cheap.

“Cheaper” is never a deep human life goal.

I don’t often hear people say “I wish my life was cheaper”.

We never buy because something is cheaper. We buy because of the story we can tell ourself and others when we buy cheaper… I am a smart person because I get good deals.

But, Apple is not cheaper. It is about making you feel bigger.

Selling your services or products on the “cheaper” tag is not building a brand.

Ryanair is cheap, but cheap is not its core value.

Apple is 5% of the revenues of smartphones, but 85% of the profits. They create an experience that people desire, and the people are happy to pay.

My service might be cheaper… but there is something about my service that is far more valuable; there is an experience you can give others that is far more valuable.

If they end up paying less, that is a side benefit.

Few powerful brands are built on the value “cheaper”.

What do you think? Let me know you were here ;-)

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

JamesRadcliffe.com

James Radcliffe, Musician. Music, Blog, Pictures, Live, News...

Natia's World

The travels of a Tbilisi explorer

From a complete newbie to a beginner

30 days to become a beginner programmer

mrinvestment

The greatest WordPress.com site in all the land!

oldboyconservative

conservative voice in the redwood kingdom a weekly blog

UP!::urban po'E.Tree(s)

by po'E.T. and the colors of pi

Indie Hero

Brian Marggraf, Author of Dream Brother: A Novel, Independent publishing advocate, New York City dweller

pmbag

Not only Project Management

hoja de horas

diario de un consultor de comunicación

Dream, Play, Write!

Today, make a commitment to your writing.

Follow

Get every new post delivered to your Inbox.

Join 7,867 other followers

%d bloggers like this: