Don’t Be Cheap.

“Cheaper” is never a deep human life goal.

I don’t often hear people say “I wish my life was cheaper”.

We never buy because something is cheaper. We buy because of the story we can tell ourself and others when we buy cheaper… I am a smart person because I get good deals.

But, Apple is not cheaper. It is about making you feel bigger.

Selling your services or products on the “cheaper” tag is not building a brand.

Ryanair is cheap, but cheap is not its core value.

Apple is 5% of the revenues of smartphones, but 85% of the profits. They create an experience that people desire, and the people are happy to pay.

My service might be cheaper… but there is something about my service that is far more valuable; there is an experience you can give others that is far more valuable.

If they end up paying less, that is a side benefit.

Few powerful brands are built on the value “cheaper”.

What do you think? Let me know you were here ;-)

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

sivaprakashsidhu

Living positively and Inspiring guy who motivates people all the time!!

MARKETING INSTITUCIONAL Y COMUNICACIÓN PUBLICA

ESTRATEGIA Y LIDERAZGO PARA MEJORAR LA GESTIÓN PÚBLICA Y SUS PROFESIONALES

saastr

thoughts on web services people pay for

Rich Sense ~ CHRISTIAN LEADERSHIP & DAILY LIFE

As a follower of Jesus Christ I believe we can make adjustments in our life which will give us a richer experience living out each day. Even if you are not a follower of Christ there are shifts that can be made to improve your life experience. These shifts are intentional internal adjustments in mind and spirit, though small, each can make a big difference in how we do life. This is all about "shifting towards the richer side of life". Who of us would not want to live a more richer, fuller life. It is possible. I invite you to travel with me on my journey to the "richer side of life". Blessings, Richard Armstrong

Late became !

I teach, I write and I speak !

Celia Fitzgerald

"As every thread of gold is valuable, so is every moment in time." - John Mason

Storytime with John

pull up and listen...I've got a funny one for ya...

Latest Trending and Intresting News and Stories

deep into our world's mysteries to future

Jeff Robinson - Contrarian's Mind

There Is No Secret - It's All About Hard Work! Book, December 2013

Follow

Get every new post delivered to your Inbox.

Join 8,017 other followers

%d bloggers like this: