4 Vital Questions for Every Powerpoint Slide

I am sitting in an audience at a conference.  This third speaker today seems interesting, speaks with passion.

“What is this guy telling us again?”

He is now on his seventh powerpoint slide.  Each slide is interesting and well designed.

My neighbor leans in towards me.  I lean towards him.  He says: “What is this guy telling us again?”

My neighbor fishes his blackberry out of his pocket and gets back to something that seems more important to him: reading random emails.  Sadly, this is a common occurrence.

The 4 Vital Questions for Every Slide

Every time you show an audience a Powerpoint slide, the audience needs you to answer 4 Vital questions:

  1. “What is this?”
  2. “What is important [for the audience]?”
  3. “What does this mean [for the audience]?”
  4. “Give me a specific example [relevant to the audience]?”
If you don’t have these 4 answers in a way that is relevant for the audience, you are not serving the audience.  If you can’t answer these 4 questions, delete the slide.
If it is not adding, it subtracts.  If it is not relevant to them, it is irrelevant.

Delete the slide.  Yes, delete it.

Less is more.
Blackberry needs more than your help today Mr Speaker. ;-)

What do you think? Let me know you were here ;-)

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