Category Persuasion

Sales: What is your Painful Problem to Solve?

What is your painful problem to solve? Sales is not about describing your product, your process or your friends. It is about explaining to the buyer a problem that they have, and giving them a glimpse of a world where that problem has gone away. What would it feel like to live in a world […]

What is a story?

At the very simplest, a story is: A character Who wants something Overcomes obstacles to get it An epic story is A character Who wants something massive And is willing to risk everything to get it The real depth of any story is not whether the character achieves the goal but who they become as […]

Hide the Art (especially Toastmasters)

Toastmasters is a wonderful organisation for anybody who wishes to improve their ability to speak with impact. However, there is something that has often challenged me with the “best” toastmaster speeches. They are very clearly the work of someone who has worked very, very, very hard on the words, gestures and voice that they use […]

Framing is Everything

Rory Sutherland tells some wonderful stories about the power of framing.  If you want to be persuasive, you must get good at framing the argument.  Good framing shifts the argument to a playing field where you can achieve your ends and the other can feel that they have gotten a good deal. Prices are not […]

No one buys a $57,000 watch to tell time

I came across this paragraph in a blog post by sales professional Grant Cardone. “No one buys a $57,000 watch to tell time. People buy things to solve problems. The cost of the item isn’t what matters. Once the buyer is able to see the problem the product solves, their decision becomes much easier to […]

6 Keys to Get Your Email Read [Video]

6 Keys to Get Email Read Here are 6 keys to engage the reader when you ask for some help via email: Indicate the social connection between sender and reader – where did you meet?  who put you in contact?  “We met at the Foundum Unplugged conference 2 weeks ago” Understand the readers perspective – what context (background information) […]

The #1 Most Important Tool in Negotiation

There is a power tool in negotiation.  I would say this is the single most useful tactic that I use in my years of selling (I sell private jets among other high value products). It is not competitive, it is not aggressive, it is not avoiding anything. It does not require massive intellectual development, years […]

The Ability to Sell Yourself

How do you respond when a person says “Tell me about yourself?” It might be called confidence, it might be called belief – do you let others see the best version of you, or do they see a dull, low-intensity, passionless version of yourself? Why do we find it difficult to sell ourselves? I spent […]

You cannot promote world peace when you are angry

Last week I taught a course on persuasive communication.  One individual was a charismatic speaker who repeatedly gave speeches that I would classify as “Rant”.  This is a passionate and initially engaging way of speaking, but it has no place in a Leader’s communication. To rant is to speak or shout at length in an […]

You have to Ask

This week I was teaching a 2 day course on Personal and Organisational Leadership. Stefan flew in on Monday to organise the logistics for the course. I met him at the Hilton Diagonal Mar hotel to take him for dinner at my favourite tapas restaurant in Barcelona: Cerveceria Catalana. We jumped in my car and […]

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