6 Steps to Stop Being “Free” Be clear on the results you can help them achieve – Can you explain what success looks like in a clear, concise, specific and compelling way? in language that your target customers can really understand? Show testimonials, examples, logos of past successes – capture testimonials and make them as […]
The Most Important Decision ‘We choose our spouses. We choose our bosses. We choose our friends. We choose the people who work with us. We choose our nannies. We choose our lawyers. We choose our doctors. It is definitely worthwhile investing in learning, because this is not rocket science, but it requires discipline.’ Claudio Fernández-Aráoz Claudio […]
UCD Smurfit Business School will be hosting a 3 day Influence and Persuasive Communications Seminar on January 14-16 2015. About UCD Smurfit Business School UCD Michael Smurfit Graduate Business School is Ireland’s leading business school and research centre. The school offers a wide range of postgraduate business programmes that equip students to become the business leaders […]
How do you set limits on “Free”? I teach communication skills. I help entrepreneurs deal with leadership challenges. I find it hard to effectively manage the gap between free advice and paid consulting. “Would you listen to my speech?” or “Can we meet for a coffee, I have an important meeting coming up?” I find […]
I gave a short talk at the Axiom Groupe HR and Shared Service Centers Conference in Barcelona recently. They made a short interview video during the event. We talk about the IESE Business School, Leadership communication, persuasion and the process of turning potential into performance.
What does it take to be a great public speaker?
London Speaker Bureau has put it all together on a pretty page. From content to delivery, from startings to endings and from logos to ethos to pathos, its all here in this infographic.
The London Speaker Bureau represent and work with some of the most influential people in the world, from politicians and economists to thought leaders and entrepreneurs. Between them, they cover a vast range of topics, from management and finance to technology, education, innovation and the environment.
If you’ve ever wanted a beautiful infographic to guide your development as a persuasive speaker, this is the one.
I love this idea that I came across in an interview with Matthew Lieberman at Edge.org. He speaks of an old 1960’s idea called “Latitude of Acceptance”. He defines it better than I, so I’ll pretty much take his text verbatim: Matthew Lieberman on Latitudes of Acceptance “I’ll tell you about my new favorite idea, […]
There are 3 objections that must be overcome to get somebody to buy: 1. why buy anything 2. why buy from me 3. why buy now Why buy anything? The first objection is showing that not taking action is not a viable option. The problem must be made explicit and brought to the full attention […]
What is your painful problem to solve? Sales is not about describing your product, your process or your friends. It is about explaining to the buyer a problem that they have, and giving them a glimpse of a world where that problem has gone away. What would it feel like to live in a world […]
At the very simplest, a story is: A character Who wants something Overcomes obstacles to get it An epic story is A character Who wants something massive And is willing to risk everything to get it The real depth of any story is not whether the character achieves the goal but who they become as […]