What keeps prospects from buying?

If they do need your product or service, the major barrier for most prospects is a lack of trust.  Put simple, they just don’t trust you yet.

What builds trust?
  • Consistency
  • Time in market
  • Testimonials and Referrals
  • Awards
  • Expertise (content, blogs, articles in magazines, books, videos)

Author: Conor Neill

Hi, I’m Conor Neill, an Entrepreneur and Teacher at IESE Business School. I speak about Moving People to Action.

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