2 Ways to Call to Action

There are 2 ways to call to action as you finish a speech.  It is important in a persuasive speech to leave it clear to the audience what action they can take.  There are 2 ways to present that action.

Do you use effective call to actions when you communicate?

Is can be powerful to create both an indirect close and a direct close – and use them flexibly depending on how well you have moved the audience during the opening and middle of your speech.

Resources:

Author: Conor Neill

Hi, I’m Conor Neill, an Entrepreneur and Teacher at IESE Business School. I speak about Moving People to Action.

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