Have you ever harboured ambitions of a role in TV news broadcast?  Learn the ropes in 2 minutes with Charlie Brooker.

Structure Always Matters

This video is a joke (yes).  However, anyone who has attended my communication courses has learnt the importance of good speech structure.  It allows your message to reach the audience in a form that they can digest.  This news broadcast structure works – partly because it is what the news programs have taught us to expect – but doesn’t matter.   Don’t re-invent the wheel.

More about the BBC programme Newswipe: “Charlie Brooker’s How to Report the News – Newswipe – BBC Four”.