Today I am sharing a post from John Zimmer...
There is a small group of blogs that I always read. One is John Zimmer’s Manner of Speaking. This week he shared a video he found of Kevin Spacey (the actor) talking to an audience of online marketers.
Kevin Spacey talks about 3 ingredients of compelling stories:
- Conflict – there must be obstacles in the path of the hero
- Authenticity – the story must feel real
- Audience – a speaker is not a speaker without an audience (just some crazy man shouting at a wall) – feed the hunger for wisdom, for real experience and for connection of an audience and you will have them.
Read more over at John’s blog: