Most people do not have a compelling vision.
A boring vision attracts mediocre people and mediocre performance.
“I want to make €1 million” is not a compelling vision. It is about you, and you alone. Why would anyone else give their best effort so that you can have €1 million in your bank account?
Guy Kawasaki once told me that a compelling vision is based on one of three things:
- Right a wrong
- Give back to people something they have lost
- Improve quality of life
How do you improve the quality of life of a group of people? How do you fix something that is wrong with the world? How do you give people something they once had but is now lost?
It takes courage to build a compelling vision.
It takes deep self reflection about what is deeply important to me. The closer I get to what my deepest values ask of me, the more I will feel fear of ridicule by others.
If anything was possible, what type of world do you want to see?
Describe this world.
If it feels easily achievable, you do not have a compelling vision. If this seems important but very difficult – you might be on to a compelling vision.
If you work for the money, you will get bored and apathetic sooner or later. If the money is for a bigger purpose, then your journey can overcome many obstacles.