Branding 101

Branding 101

The most simple rule of product branding:

You are either:

  1. Different
  2. Better
  3. Cheaper
  4. or Not Going to Be Around Very Long

Which are you?

If you are not 100% clear on your answer, I recommend taking some time to work through this Value Proposition Canvas developed by Alex Osterwalder.

value_proposition_designer_draft

You can get more information and tools at Alex’s website dedicated to the Value Proposition Canvas.

2 Comments

  1. Hello Conor

    I was wondering what services you offer…

    I know you do Keynotes, do you business consulting, coaching, that kinda thing?

    Thank you for your wonderful content — your videos have helped me tremendously and become the barometer for what I measure all other content

    Like

    1. Thank you for your kind comment. I do keynotes and teaching. I don’t do consulting… spent 10 years at Accenture early in my career and happy to not sell my time ever again!

      Recently I decided to dedicate all of my efforts to build Vistage in Spain, and all mentoring/coaching services I now channel through Vistage.

      Like

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