Don’t Sell to those who can’t Buy (NINAs, LILAs and DEMAs) from Rich Mulholland

A great short video on sales by entrepreneur and speaker Rich Mulholland. If you want to be successful in sales, don’t sell to NINAs, don’t sell to LILAs… focus on the DEMAs…

If you are reading this via email, check out the video: Don’t Sell to those who can’t Buy

A handy Glossary of Rich’s Sales Terms:

Here’s a handy summary of Rich’s acronyms so that you too can become a sales guru:

  • NINA = No Influence, No Authority
  • LILA = Little Influence, Little Authority (more dangerous than NINAs)
  • DEMA = Desire, Energy, Money and Influence

Author: Conor Neill

Hi, I’m Conor Neill, an Entrepreneur and Teacher at IESE Business School. I speak about Moving People to Action. View all posts by Conor Neill