Persuasion or Manipulation?

Roger asked today: “Can you use too much persuasion?”. My answer…

What is Persuasion?

  • Manipulation: I get you to do something that is of benefit to me.
  • Persuasion: I get you to do something that is of benefit to you, and to me.

If you liked this post, you will also like Develop your Communications Skills and Influence: Cialdini’s 6 Moments of Power.

Author: Conor Neill

Hi, I’m Conor Neill, an Entrepreneur and Teacher at IESE Business School. I speak about Moving People to Action. View all posts by Conor Neill