Category: Sales
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Video: The 3 Pillars of Persuasion
I have prepared a series of short videos for my IESE courses this year. This is a 3 minute video describing Aristotle’s Rhetorical Triad, the 3 pillars of persuasion. You need to connect with an audience on each of these three levels if you wish to move them to action. (The video is here on…
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4 Lessons Learnt on Entrepreneurship (plus 1 for life)
You have to sell. Yes, you. You have to sell. You have to get good at it. (7 steps of the sales process, how to pitch a brilliant idea) You need lots of help. More than you can imagine. You need to learn to ask for it. (Ask better questions, 17 habits for a fulfilling life…
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Get your customers to do your best marketing for you Part 1 of 4: Nobody talks about boring businesses
I recently listened to John Jantsch speak about his new book “The referral engine: Teaching your Business to Market itself“. This post is part of a series of 4 that provide the valuable insights that I drew from his words. The power of word of mouthJohn spends a lot of time out talking to small…