“We think of stories as a wildly creative art form but within that creativity and that diversity there is a lot of conformity. Stories are very predictable. No matter where you go in the world, no matter how different people seem, no matter how hard their lives are, people tell stories, universally, and universally the stories are more or less like ours: the same basic human obsessions, and the same basic structure. The structure comes down to: stories have a character, the character has a predicament or a problem—they’re always problem-focused—and the character tries to solve the problem. In its most basic terms, that’s what a story is—a problem solution narrative.”Jonathan Gottschall
The 7 Steps to the Perfect Story
From structure and plot to heroes and characters, your story must have 7 elements in order to engage the audience. Here’s an infographic from the Content Marketing Association that visually defines the process of storytelling:
Click the image below to view a larger version.
Source: Visual Portrait of a Story, adapted by Ohler, J. (2001) from Dillingham, B. (2001)
The real depth of any story is not whether the character achieves the goal but who they become as they face the obstacles along the path.
How to Develop a Story
From a writer’s perspective, a story has to first develop a character that we care about, and we wonder what will happen to them. Donald Miller, in his book A Million Miles in a Hundred Steps says that the character must “save the cat”. The character must do something charitable that shows there is a decent human inside. Rocky always does 3-4 charitable things in the first 20 minutes of each film that follows the boxer.
Step 1: “Save the Cat” – our main character does something that gets us to love him
Once we care, then something has to happen to force the character to show their hand. In real life, we don’t change unless we are changed by events. In the words of Soren Kierkegaard “the only precursor to change is crisis”.
So story step number 2: a crisis. Something that forces the character to commit to the goal. In Star Wars, Luke returns from the desert trip to find his aunt and uncle have been murdered by Imperial Stormtroopers. He commits to travel with Obi-wan to space.
Step 2: The Inciting Event – something external kicks our loveable character off of the sofa
We are now on the journey.
Joseph Campbell speaks of this moment as the Portal to Adventure. Often the character will have approached this portal a few times in the past, only to turn back at the last moment. Something happens to push them over the edge. It might be a mentor that says “things will be ok for you”. It might be a love interest who says “do it for me!” It might be a coincidence that the hero reads as divine message saying “it is you”.
The adventure begins. Often a few easy victories give the hero (and the readers) a sense that this is going to work out well.
In an interesting story, there are positive turns and negative turns. In Homer’s Odysseus, the hero makes amazing progress towards his home using the magic of the wind that the Gods gave to him in a bag. Joy. Progress. Then, the crew open the bag to see if they can get home even quicker. Opening the bag is a negative turn. The uncontrolled wind escapes from the bag and blows the ship way, way, way back far, far, far away from home, even further than from where they had begun.
The positive turns allow us to keep the reader engaged and hopeful of the final outcome.
The negative turns allow us to develop the character of the hero. Kurt Vonnegut says “Be a Sadist. No matter how sweet and innocent your leading characters, make awful things happen to them—in order that the reader may see what they are made of.”
Step 3: Positive Turns, Negative Turns
The trials and tribulations, hopes and dashed dreams continue for a while. We are watching the hero gather resources, make friends, identify enemies, trust those that are not worthy of trust, disobey those that should really have been obeyed – make a mess out of easy situations, and just pull it together to make it through the difficult challenges.
Then, the novelty wears off and the hero realises that they don’t feel like they are making progress. I am reminded of the feeling when I sail between the coast and an island. When I set out from the shore of Australia to sail to the Whitsunday islands, at first the coast behind me got rapidly smaller – I felt like I was flying out to sea. Then comes the interminable middle. The coast is no longer shrinking, but the islands don’t seem to be getting any bigger. All I know is that wave after wave is hitting my boat. I stay in this state for hours. Then, all of a sudden, the islands rapidly grow larger and larger.
In the interminable middle, the hero must find a way to overcome self doubt as well as the many obstacles that block the path to the goal.
We then reach a point of disillusion. This is the point of abandon. The hero is tired, has lost sight of the original goal, feels like they are making no progress.
The hero wants to give up. It feels pointless to go on.
Again, in good story, we need an external cause that pushes the hero to one last push. It might be a friend that reappears and supports. It might be an evil enemy doing something that is double the despicable of anything he has done before. It might be the loss of the hero’s closest ally. It might be the death of the hero’s mentor (remember Obi-Wan sacrificing himself to Darth?).
The hero, this time without hope for themselves, having lost their own ego reason for taking up the original mission takes one last push – and this push is enough to break the deadlock of the interminable middle and open up the return home.
Step 4: Disillusionment and the Point of Abandon, The Final Push
The hero has achieved the original goal. Prometheus achieves stealing fire from the Gods and returns to the world. Luke and his allies blow up the Death Star with a last, final, spiritually enhanced missile (“just like shooting swamp rats back home!”).
The hero returns to his village, to those that knew him before his journey.
Sometimes the return is the most challenging. The hero has become a very different person though the obstacles they have overcome, but their mother and father, their brothers and sisters still see the old version of the person. It takes tremendous effort to get the old friends and family to see the new person and let go of the old person.
In a movie, we leave the cinema with a sense of closure, that a full cycle has finished. In a book we finish with a sense that the universe has been restored to a new point of equilibrium. In real life, we realise that this epic story is just a tiny sub-plot in a bigger and bigger story. In real life, the meaning is not designed into the events by an author, it is we ourselves who must create the meaning that can fit the events of our lives and give us the feeling that it is worth waking up again and experiencing more tomorrow.
Step 5: The Return
This then, is a story:
Hero + Goal + Obstacles + Resources + Friends + Enemies + Learning and Growing to become the person that can succeed
Kurt Vonnegut is an American writer (1922-2007) famous for his satire and humour in the face of desperate circumstances. He has a wonderful theory on “the shapes of stories” – which he presents in the 4 minute video available below.
Use the time of a total stranger in such a way that he or she will not feel the time was wasted.
Give the reader at least one character he or she can root for.
Every character should want something, even if it is only a glass of water.
Every sentence must do one of two things—reveal character or advance the action.
Start as close to the end as possible.
Be a Sadist. No matter how sweet and innocent your leading characters, make awful things happen to them—in order that the reader may see what they are made of.
Write to please just one person. If you open a window and make love to the world, so to speak, your story will get pneumonia.
Give your readers as much information as possible as soon as possible. To hell with suspense. Readers should have such complete understanding of what is going on, where and why, that they could finish the story themselves, should cockroaches eat the last few pages.
The Shape of Story
Thanks to Alex Rister on her blog Creating Communication for originally sharing this video. If you click through to her blog, she also shares an infographic with a summary of Vonnegut’s shapes of story.
7 Rules for Writing with Style
As a further glimpse into the mind of Kurt Vonnegut and his views on writing, here are 7 rules for “writing with style”:
Four millionaires are sitting on a park bench. Its a sunny Thursday morning. While many others are working the 9 to 5 routine, George, David, Jonathan and Paul are relaxing in the park.
As you look at George, David, Jonathan and Paul nothing much stands out. 4 standard guys in a park. They don’t flaunt their money.
However, they took four very different routes to get the money.
Paul bought a lottery ticket on a whim about 7 months ago. The ticket won. He became an instant millionaire.
Jonathan had a distant relationship with his parents as a child. He spent his adolescence in boarding schools. His family would gather on Christmas, but the relationships were not deep. 5 months ago his parents passed away. When the will was read, Jonathan discovered that he received a million. Another instant millionaire.
David set up a company 7 years ago. He has worked hard. Over the years the company grew in employees, grew in clients and grew in value. 2 years ago a US company contacted David about working more closely together. This year that US company made an offer to buy-out David’s company. Another millionaire.
George joined a bank after graduation. He suffered through the painful early years giving 120 hour weeks, but he learnt how to work the system. He has moved steadily up through the ranks and this year finally made it into the upper echelons. His bonus this year: about a million.
What do you think about Paul, Jonathan, David and George? How do you judge their path to wealth? Is lottery worse than inheritance? Is banker worse than entrepreneur?
Who, in your opinion, has the most “Right” to their money? Take Our Poll
In the late 1870s, A Dublin-based shoe company sent 2 salespeople from their head office to a new territory in rural Africa. The two salespeople, Willy and Jimmy, travelled out on boat, trains and foot to reach the rural African areas that was to be their new sales area.
2 months later, 2 telegrams arrived in the Dublin headquarters.
The first telegram from Willy read “Terrible news. They don’t wear shoes.”
The second telegram from Jimmy read “Fantastic opportunity. Never seen a greater need for shoes. Much work to do.”
My father sent me an email that made me laugh today. The original source is unknown, but the meaning is universal…
The Chemistry of Governmentium
The new element is Governmentium (Gv). It has one neutron, 25 assistant neutrons, 88 deputy neutrons and 198 assistant deputy neutrons, giving it an atomic mass of 312.
These 312 particles are held together by forces called morons, which are surrounded by vast quantities of Teflon-like particles called peons.
Since Governmentium has no electrons or protons, it is inert. However, it can be detected, because it impedes every reaction with which it comes into contact.
A tiny amount of Governmentium can cause a reaction normally taking less than a second to take from four days to four years to complete.
Governmentium has a normal half-life of 2- 6 years. It does not decay but instead undergoes a reorganization in which a portion of the assistant neutrons and deputy neutrons exchange places.
In fact, Governmentium’s mass will actually increase over time, since each reorganization will cause more morons to become neutrons, forming isodopes.
This characteristic of moron promotion leads some scientists to believe that Governmentium is formed whenever morons reach a critical concentration. This hypothetical quantity is referred to as critical morass.
When catalysed with money, Governmentium becomes Administratium, an element that radiates just as much energy as Governmentium since it has half as many peons but twice as many morons. All of the money is consumed in the exchange, and no other by-products are produced.
Have you experimented with Governmentium lately? How did the reaction go?
Which are your favourite TED talks? If you love Stories, have you found The Moth?
The Best told Stories on the Web: The Moth
What is The Moth? The Moth is a not-for-profit organization dedicated to the art and craft of storytelling. It is a celebration of both the raconteur and the storytelling novice, who has lived through something extraordinary and yearns to share it. At the center of each performance is, of course, the story – and The Moth’s directors work with each storyteller to find, shape and present it. Since its launch in 1997, The Moth has presented thousands of stories, told live and without notes, to standing-room-only crowds worldwide.
Here are the Top Stories at The Moth on YouTube. The first one from Anthony Griffith “best of times, worst of times” is 100% intense, only to be watched when you can take a short walk after you finish watching. I love the second video in the list, by Steve Burns on “Fameishness”. Perhaps you should start with Steve?
What do you think of Steve? What other websites have great speeches, stories and examples of powerful public speaking?
A peasant farmer lives on the outskirts of a village with his family.
He comes into the village one day and is visibly disturbed. He speaks to the wise man of the village: “My horse has run away with the wild horses. I have lost my horse. This is terrible.”
The wise man says “It may be good, it may be bad.”
The next day the peasant farmer returns to the center of the village. This time he looks happy. He speaks again “My horse has returned and has brought two extra wild horses back with him. This is wonderful.”
The wise man says “It may be good, it may be bad.”
The next day the peasant farmer returns. He is clearly shaken. “My son was riding one of the wild horses. He has fallen and has broken his leg. This is awful.”
The wise man says “It may be good, it may be bad.”
The next day the peasant farmer is back. He is calm. “The army came looking for recruits for the war. They came to my house. They wanted my son. They saw that his leg was broken and they were not able to take him away to war. I am so lucky.”
The wise man says “It may be good, it may be bad.”
A wise man is walking through rough, barren terrain. The sun is beating down intensely, drying everything in its burning blaze.
He hears a noise in the far distance. It is the sound of digging. As he gets closer he finds a man digging in the dirt. The man digs, then mutters his complaint at the lack of riches in the barren earth.
The wise man asks “Sir, what is it that you search for?”.
The digger looks up and without breaking his routine answers “treasure”.
The wise man says “I have a map”. The digger says “I haven’t got time to read maps. I need to find the treasure.” The wise man “I’ll show you where the map says the treasure lies”. The digger says “You are in my way. I have to dig.”
The wise man continues on his walk leaving the digger battling against the heat and the dirt as he continues digging.
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