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How to be more effective in communicating to get clients interested in my work?

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After 25 years in corporate jobs at 54 now I am freelancing as a consultant. My focus area is family business and its governance. As a starter it is really difficult for me to get clients. I just got one client. So you may say my struggle - is well, to get new clients. And my big question - how to be more effective in communicating to get clients interested in my work.

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