How do I effectively promote my own content? How do I get my good posts and videos in front of the right audience?
Some ideas on how to promote your own content (somewhat) effectively:
- Run a contest
- Create series of videos/posts (Example Star Wars Productivity)
- Make playlists of your youtube videos
- Cross promote - who has a similar size/type of audience to you... you promote their content, they promote yours
- Capture emails so you control distribution of new videos (I use Aweber and offer some online courses)
- Ask friends to comment on your posts/videos... it is a lot easier to be comment #2... few people are willing to be comment #1
- Re-promote your older successful videos/posts
- Build a facebook group or linkedin group around your content area
- Mention influencers in your posts... link to their blogs... (and let them know)
- guest post on a big blog in your segment ie EO's own blog etc (examples EO Octane, forbes, venturebeat, lifehack, activegarage)
- Use strong headlines (Lists, How to's, Question)
- Link to your old posts from your new posts
- Rewrite old successful posts and improve them
- Get invited onto podcasts (EO has a few... )
1. Choose Google-friendly keywords
A great YouTube channel starts with great SEO. And great SEO starts with understanding what users are searching for.
It turns out, people don’t just look for videos on YouTube; they use Google too. “YouTube” was the second most popular search term in 2018. Google now prioritizes video over other content for many searches.
There’s no set rule for which keywords will help your YouTube video rank well. But a bit of reverse-engineering can go a long way.
Here’s how to find a Google-friendly keyword for any video:
- Identify possible keywords with a tool like the Google Ads Keyword Planner.
- Google one of your options.
- Scan the Search Engine Results Page (SERP) for each keyword. Are the top-ranking results videos or written content?
- Tweak your keyword and try again. Try adding words like “How to” or “Tutorial” if you’re having trouble getting video results.
- Choose a keyword that prioritizes video and suits your content.
2. Use concise, descriptive titles
The title is the first thing users see when they find your content. And if it isn’t punchy, it might be the last.
Here are some basic tips for writing strong YouTube titles:
- Keep it short and sweet. The most popular YouTube videos tend to have the shortest titles. Stick to 60 characters or less or some of your title may get cut off when displayed.
- Include your keyword(s) in the first half of the title to avoid losing valuable information. Most online readers focus on the beginning of the sentence and skip the rest.
- Engaging doesn’t mean clickbait. The best headlines offer an obvious benefit or create an emotional reaction. Clickbait is tempting, but can damage your channel’s reputation in the long term.
Still can’t come up with a title? YouTube’s autocomplete feature is a great way to find popular keywords. Start by searching for a particular theme or topic, and see what title YouTube suggests.
Hi,
I suggest you first write some unique content and post in your blog because google promotes all websites on a unique content basis.
Our company website facing the same issue then we finally decided to change the content in the website. After changing the content our website moves top on the list of google first page.
@farhansaeed Content, content, content... produce good stuff every day and it fixes a lot of challenges 😉
