Why Persuasive Communication is Important

Why Persuasive Communication is Important

Length: 1 minute|Difficulty: Easy

This is Conor Neill, senior lecturer at the IESE Business School.

Right now I am on the roof of IESE Business school in Barcelona. I am looking forward to welcome you to our course together.

I’ve spent the last 16 years teaching communications on many different programs here at IESE and I look forward to working together with you to help you communicate well… because what I have learnt is that if you learn to communicate well, speaking well in public will bring more opportunity into your life than any other skill you can master.

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