This video is about 3 sales lessons that I have learnt running 5 businesses over the last 15 years as an entrepreneur and chief salesman. I thought I was good at sales when I first set up my own company. I was not. I had a lot to learn.
Sales is about getting in front of the right people, regularly engaging with people and keeping yourself in a positive, curious, interested mental state.
The 3 Keys to Effective Sales
In this video I share 3 keys:
Is the M.A.N. in the room? (MAN=Money + Authority + Need).
The book begins with the statement “Life is difficult”. It is my failure to understand this, believing that my life should be easy and problem-free that is the root of suffering.
Life is not meant to be easy, and is a series of problems which can either be handled or ignored.
Discipline is required to solve life’s problems rather than ignore them. Discipline is made up of 4 aspects of how we chose to live our lives.
The 4 Aspects of Discipline:
Delaying gratification: Sacrificing present comfort for future gains.
Acceptance of responsibility: Accepting responsibility for one’s own decisions.
Dedication to truth: Honesty, both in word and deed.
Balancing: Handling conflicting requirements. Scott Peck writes of an important skill to prioritize between different requirements – bracketing.
Carl Jung, said “neurosis is always a substitute for legitimate suffering.” Neurotics make themselves miserable; those with character disorders make everyone else miserable. Everyone is neurotic or character-disordered at some time in their life, and the balance is to have a structure and relationships in your life than can help you see your lack of balance before you hurt yourself (or others).
Dedication to the truth represents the capacity of an individual to modify and update their worldview when exposed to new information discordant with the old view. Dedication to truth implies a life of genuine self-examination, a willingness to be personally challenged by others, and honesty to oneself and others.
Really coming to terms with oneself is very hard and painful work. Most people prefer to complain about their pain and continue their self-destructive patterns than to take up the challenging task of constructing a self and a life they could really live with.
I was in Belfast this week to celebrate my father’s birthday and spend some time with our relations in the north of Ireland.
My great uncle Jim is 94 years old. He has always been a great teller of stories. This is a story I remember hearing from Jim years ago. It is about why a barber shop thrived in a street where several brand name hairdressers had been unable to survive.
Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.