About Conor Neill

Conor Neill runs Persuasive Communications seminars at IESE Business School, one of the World's top MBA schools. Conor has trained over 4,000 C-level Executives, Doctors, MBAs, Entrepreneurs, Politicians and Directors.  

I will never sell your email address to any 3rd party or send you nasty spam. Promise.

Use the Power of Story

Begin the email course. It’s currently free, just fill out our form below.

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Build Trust, Deepen Connection & Persuade People with Your Story

Story Structure
Learn the basic storytelling shapes

5 Aspects of a Powerful Voice
How to improve the power and quality of your voice.

Rhetorical Triad
Persuasion requires also connecting on an emotional level

Be memorable
Nobody will forget your message if you tell a great story

"The phrase that pays"
Develop memorable catch phrases that make your message spread virally.

Overcome Anxiety
There are 4 ways to handle anxiety.

About the Persuade with Story Program

Persuade with Story is an email driven course. For each of the next 10 weeks you will receive one lesson, resources and a specific task to complete with your webcam.

You will learn to use the power of story in your communciation to build trust, deepen human connection and persuade people.

Get Started Now

Currently open to beta participants -Persuade with Story:


We need stories

      Improve your stories

      Improve your relationships

      Improve your quality of life.

"Storytelling is the most powerful way to put ideas into the world today." —Robert McKee

Use the Power of Storytelling

Begin the email course. It’s currently free, just fill out our form below.

Currently only accepting 100 beta participants

10 Powerful Exercises to build impact into your speaking

Email driven course, you can manage the lessons in your own time

This webpage is owned by MLK Events for Conor Neill.  About Conor Neill:  http://www.conorneill.com

"People have forgotten how to tell a story." —Steven Spielberg

Twitter, Facebook, LinkedIn, Email...  Everyone is a broadcaster these days.  Online and offline, I find myself in a sea of noise... an ocean of information.  

We are drowning in information but we are starved of meaning.  Why do we work?  Why do we get up when the alarm rings, why do we work to finish the presentation, why do we do as our boss asks?

If you want to be heard, you’d better learn to tell better stories.

I have been teaching persuasion for 10 years.  The basis is Aristotle's triad of persuasion: Logos, Ethos and Pathos.  In this email course I share what I teach about Pathos.  How can we create emotional connection with an audience?  with a friend?  with a colleague?

I have studied ancient myths for the last 4 years.  In this course I share the structure of these ancient stories.  I can share how they shape our values, and how we can use these same tools today to give meaning to our action.

Strength of Character, Overcoming Obstacles

Characters in well told stories must have strength of purpose. Whether the issue is love, greed, revenge, compassion, hate, jealousy, characters must be willing to confront and overcome whatever obstacles the story places in their path.

Weak characters fail to offer the audience a reason to internalize their actions because their actions fail to generate a quality of movement.

No movement, no drama. No drama, no fulfillment. No fulfillment, no audience.

 Get Started Now

Create Images with Words

Part of the craft of being a storyteller means learning to create images with words. That requires a willingness to learn the craft of language, how to use words to create metaphors, evocative descriptions of scenery, strong dialogue, just as being a qualified carpenter or mechanic means a mastery in the use of the tools of that trade. The storyteller must have a mastery of words, or be willing to study and master that craft.

Learn to Give Meaning to People

For many people life is not something they can, or are able, to feel deeply.  A story with moments shaped to be deeply and powerfully affecting, can give deep meaning to the life of others. 

For most of the 150,000 years that humans (homo sapiens) have lived, we've learned our most important information, including survival skills, culture, rituals through stories. The human brain, in fact, is wired specifically so that stories, and storytelling, have a much stronger emotional impact than information that's presented quantitatively or according to some other emotionless structure.