The Urgent and The Important

In a 1954 speech to the Second Assembly of the World Council of Churches, former U.S. President Eisenhower said: “I have two kinds of problems: the urgent and the important. The urgent are not important, and the important are never urgent.”

Robert Glazer shared this simple but powerful life management tool on his blog today – Dwight D. Eisenhower’s Urgent/Important matrix.

The image to the right shows a 2×2 matrix using the two axis of Important and Urgent.  This gives us 4 types of task:

  1. Urgent & Important
  2. Urgent & Not Important
  3. Important & Not Urgent
  4. Not Urgent & Not Important

In an un-disciplined person, category 2 tends to be completed before category 3.  In a disciplined person, category 3 is completed before touching category 2.

Success is rarely Urgent

Jim Rohn gives one of the most powerful definitions of success:

“Failure is a few bad decisions repeated every day.  Success is a few simple good habits practiced every day” Jim Rohn

There is a saying “an apple a day keeps the doctor away”.  Health success is an apple a day.  Failure is a donut instead of an apple each day.  You can say “what difference does 1 donut make?”  You won’t notice the damage today, you won’t notice tomorrow… but over a year: a donut a day starts to extract a price.

The urgent is often the result of avoiding the important.

By the time the painkillers are needed, it is too late for the vitamins.

Vitamins are important.

Practice Saying “No”

If you wish to spend more of your life on the important things, and less on the urgent things, there is a tool…

Warren Buffett’s definition of integrity: “you say No to most things”.  If you are not saying No to most things, you are dividing your life up into millions of little pieces that are being given to other people’s priorities.

Learn to say “No”…

…without the word “no”.

The most powerful ways to say “no” do not involve the actual word “no”.

  • Here is one powerful way: Strategic Unavailability.
  • Another is to raise the cost of your “Yes”: If someone wants to meet for coffee, I say “yeah sure, I am free on Friday at 7am at my office in Sabadell [25 mlles away]”. If the person still wants to meet then it must be important.  90% end up not following up.  The few that do, will come prepared and have done their research.  They know what they want from me.  They know whether it is worth their time.

Celebrities and Politicians have entire staffs dedicated to restricting access.  Bono, the singer of U2, has 25 people who review requests for his time, his money, his attention in order to allow only the important requests to reach Bono himself.  Barrack Obama has a whole White House staff whose mission is to ensure that he only spends time and energy on important things, that only he can deal with.

If you don’t start developing methods of saying “no” now, it will only get harder as you become wealthier, wiser, more famous, more experienced and more resourceful.

What urgent task will you say “No” to today?

Some other great posts on Robert Glazer’s blog Friday Forward:

 

Planting Seeds of Success (and of Failure)

Success doesn’t come overnight, but neither does failure.

We plant seeds every day, seeds of success and seeds of failure. Some seeds take years to grow – lack of exercise doesn’t grow into the tree of ill health for many decades; €100 saved per month doesn’t grow into € millions for many decades.

Today a court case finished. It relates to a business I ran years ago. I signed a loan guarantee that I should not have signed… but in the boom years of 2007-2008 it felt rude to say no to this clause in the contract… a bad decision. I had a sense that it was wrong when I was signing the deal back in 2007. Now I feel the fruits of that poorly judged seed of failure. I hope there is only one piece of fruit from that poor seed.

Most seeds require good soil and cultivation to grow. Both seeds of failure and seeds of success don’t grow without our help.

Most of the successes that I enjoy this year are the fruits of seeds that were planted years ago. People that I met years ago and have kept in contact for years, and now they ask me to come and work with their company.

The Most Important Seeds: People We Meet

I think the most important seeds of success are the people we meet. One person can change our whole life.  This idea struck me today when I read Michael’s blog post: Creating the Perfect Elevator Pitch.  His exact words:

"The beauty of life is that one conversation can change your world.  One “yes” can make all the difference.  One conversation, one introduction, one chance encounter is sometimes all it takes.  Life can turn on a dime, but you have to be willing to put yourself out there and be ready for those conversations for this change to occur." Read More...

Dwight Eisenhower was very close to formal discharge from the military when he met and impressed General George C. Marshall. That one meeting transformed his whole life. Instead of piece-work in a factory, he went on to be Supreme Commander of the Allied Forces and then a 2 term US President.  (Read the Eisenhower story here).

I wonder whether we can know who we will meet today that could have this big transformational impact on our future life? Can we know? It could be a young student in one of my MBA programs. It could be anyone. I suspect the more that I think I can identify who it will be, the more wrong I will become.

So, I guess the answer is to be open to each person that I meet today. To see them not for who they are today, but to know that in each person lies such enormous potential should they choose to apply themselves.

Who have you met today?  Who did you listen to today?

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