How to do the Most Important Work of your Life

I’ve been reviewing my purpose statement. I rewrote it earlier this year. The year of Covid shook up my routines and threw me out of balance. It took some discipline with mentors, coaches and my journal to get re-connected to why I get up in the morning.

My purpose is “to inspire and challenge others to do the most important work of their lives”.

This video is a reflection on the context necessary for someone to do the most important work of their lives.

The 4 Ingredients necessary to do the most important work of your life:

  1. Work on Important Problems
  2. Surround yourself with Great People
  3. Learn to Communicate effectively
  4. Play the Infinite game

If you enjoyed this post, you will also enjoy 22 Excuses that I use to not Do Important Work and Plant Acorns. Grow Oaks.

Everything important in life takes time

Be Persistent. Success takes time.

Tom Peters often says that “Everything important in Life takes time”. If you can start something and get it done ASAP, it probably is not that important.

In order to plant the seeds for important things… you need to shift your time horizon to the long term.

Building trusted Relationships… takes time.

Establishing the support of allies… takes time

Listening… takes time

Thoughtfulness… takes time

Gratitude and small gestures… takes time.

Tom Peters says that 50% of your time should be unscheduled. He asks “What’s the most important thing you do as a leader?” I paused and thought… and then he answered.

Daydreaming.

Daydreaming. Visualising a better future. Allowing your ideas to flow. Seeing from a bigger perspective.

The Worst thing a Leader can do

There is nothing worst than a boss running around from one meeting to another, unprepared, arriving late, rushed, busy, frustrated, hassled.

Speed for speed’s sake is crap.

Don’t scale crap.

Great people know that the most important thing is deep, trusting relationships with good people.

The Urgent and The Important

In a 1954 speech to the Second Assembly of the World Council of Churches, former U.S. President Eisenhower said: “I have two kinds of problems: the urgent and the important. The urgent are not important, and the important are never urgent.”

Robert Glazer shared this simple but powerful life management tool on his blog today – Dwight D. Eisenhower’s Urgent/Important matrix.

The image to the right shows a 2×2 matrix using the two axis of Important and Urgent.  This gives us 4 types of task:

  1. Urgent & Important
  2. Urgent & Not Important
  3. Important & Not Urgent
  4. Not Urgent & Not Important

In an un-disciplined person, category 2 tends to be completed before category 3.  In a disciplined person, category 3 is completed before touching category 2.

Success is rarely Urgent

Jim Rohn gives one of the most powerful definitions of success:

“Failure is a few bad decisions repeated every day.  Success is a few simple good habits practiced every day” Jim Rohn

There is a saying “an apple a day keeps the doctor away”.  Health success is an apple a day.  Failure is a donut instead of an apple each day.  You can say “what difference does 1 donut make?”  You won’t notice the damage today, you won’t notice tomorrow… but over a year: a donut a day starts to extract a price.

The urgent is often the result of avoiding the important.

By the time the painkillers are needed, it is too late for the vitamins.

Vitamins are important.

Practice Saying “No”

If you wish to spend more of your life on the important things, and less on the urgent things, there is a tool…

Warren Buffett’s definition of integrity: “you say No to most things”.  If you are not saying No to most things, you are dividing your life up into millions of little pieces that are being given to other people’s priorities.

Learn to say “No”…

…without the word “no”.

The most powerful ways to say “no” do not involve the actual word “no”.

  • Here is one powerful way: Strategic Unavailability.
  • Another is to raise the cost of your “Yes”: If someone wants to meet for coffee, I say “yeah sure, I am free on Friday at 7am at my office in Sabadell [25 mlles away]”. If the person still wants to meet then it must be important.  90% end up not following up.  The few that do, will come prepared and have done their research.  They know what they want from me.  They know whether it is worth their time.

Celebrities and Politicians have entire staffs dedicated to restricting access.  Bono, the singer of U2, has 25 people who review requests for his time, his money, his attention in order to allow only the important requests to reach Bono himself.  Barrack Obama has a whole White House staff whose mission is to ensure that he only spends time and energy on important things, that only he can deal with.

If you don’t start developing methods of saying “no” now, it will only get harder as you become wealthier, wiser, more famous, more experienced and more resourceful.

What urgent task will you say “No” to today?

Some other great posts on Robert Glazer’s blog Friday Forward:

 

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