I get requests for advice from people starting youtube channels.
My first piece of advice is “make bad videos”. When you are starting out, don’t aim for good… aim for done. If you make 1 “bad” video a week for 52 weeks… you will make many bad videos, but you will accidentally create a few good ones, and at least 1 excellent one.
Don’t wait for excellence. Have the courage to make rubbish videos.
Greg shared a story about the Kremer prize. This is a prize that was established in 1959 where Henry Kremer put up money as a prize for “Human powered flight”. It was 18 years before the prize was claimed.
There were many approaches by people seeking to win the prize – most involved lots of careful building with delicate and expensive parts… and then a test flight… mostly ending with a crash.
Paul MacCready, the eventual winner of the Kramer prize, approached the prize in a different manner. He saw that if he could make the cost of “failure” extremely low (in both damage to his own body and damage to the kit and to his finances) he could incrementally improve his system over many many iterations.
Crappy test… and iterate… and repeat. He had to repeat many times, but slowly started to improve the parts and his own skill. It was more of an “evolutionary” approach to design. It took many iterations, a lot of experimentation, a lot of steady slow improvements… and then he won the prize.
Gossamer Condor in flight, By Laura Bagnel
The Gossamer Condor approach to Youtube & blogs…
Make a bad video, with the kit you have right now. The phone in your pocket has more than enough quality to make a first bad video.
If you keep making videos, you will get better.
Focus on what makes it easy to keep making videos, not on making great videos.
This idea doesn’t work where there is a high cost of failure. Youtube videos, blog posts… they have a very low cost of failure. If they are bad, few people watch.
Without the people around you taking good decisions, you will always need to step in to stop disaster from happening. In the IESE MBA program we have a course called “Analysis of Business Problems”. We teach a 6 step process for business decision making:
How can you influence people who are close to you without impacting the quality of your relationship?
What do you do to influence a behaviour of your child?
How do you speak to a friend with an addiction that is affecting their life?
How can you help a family member with a poor habit that is affecting their quality of life?
How to Influence People who are Close to you (without damaging the relationship)
Michael Pendelton of Yale University has spent many years looking at how families can intervene in the life of a loved one with an addiction problem and achieve lasting positive change. He has shown that long term, forcing change will not work.
There are 3 ingredients that are necessary to achieve lasting change in a person who is challenged with an addiction.
Let me know in the comments below what you think of Michael’s influencing strategy? Is it realistic? Can you see it working in your relationships?
There is formula for changing people. Doctor Malik Mohammed shared this wisdom with the EO Global Leadership Academy last week in Washington, USA. If you are to change someone’s behaviour patterns, two things are necessary.
Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
I uploaded my first educational tips video to youtube in January 2011. I wanted to reach out to a wider audience than can come and attend IESE Business School in Barcelona or in Madrid, or those who read my blog.
Today, there are 77 short educational videos on the channel, and with 1.3 Million views, the channel has been a success far beyond what I ever would have expected.
The Future Evolution of my YouTube Educational Channel
UCD Smurfit Business School will be hosting a 3 day Influence and Persuasive Communications Seminar on January 14-16 2015.
About UCD Smurfit Business School
UCD Michael Smurfit Graduate Business School is Ireland’s leading business school and research centre. The school offers a wide range of postgraduate business programmes that equip students to become the business leaders of the future.
UCD Smurfit are one of less than 60 business schools worldwide to hold triple accreditation from the US, Europe and the UK accrediting bodies.
Using a wide range of practical tools and concepts, participants will learn how to use both emotional and rational intelligence to persuade others in one-on-one situations and presentations.
It is a highly interactive course that will see participants acquire techniques for establishing credibility and managing nervous energy.
In addition they will gain valuable expertise in delivering diverse types of speeches by mastering the clear and powerful communication that is vital for accomplishing any business objective in today’s economic climate.
You finish your pitch and the customer says: “Your product is too expensive!”. You arrive home, you’re a few minutes late: your partner says “You are always late!”. At a dirty plate left on the table: “you never wash the dishes!”
What do you say in this moment?
How do you handle objections? It is possible to take proactive control of your emotional state. You can practice a habit of not reacting like a viper snake or a cornered bear. It will improve how you sell, it will improve how you manage… and it will improve the quality of your relationships.
I posted a short video yesterday to my YouTube Channel explaining a concept that I teach in my class on persuasion: “Aikido Conversation”.
From: “What I want to say”
The most important step in persuasion is being able to leave behind “what I want to say” and move to what “they need to hear”. It requires emotional control that we don’t have as standard.
To: “They need to hear”
When someone gives you an objection, or accuses you of something – the real issue is underneath, not at the surface. If you react with what “I want to say” you will have a fight, you will lose the opportunity to understand what is really at issue.
How to deal with Objections
Transcript of the Video:
You finish your pitch and the customer says: “It’s quite expensive”… “Your product is too expensive!”
You arrive home, you’re a few minutes late: your partner says “You are always late”
At a dirty plate left on the table: “you never wash the dishes”
What do you say in this moment?
Most of you, and myself included, went through 14 years of school where we were taught one way to respond to questions:
Teacher asks questions “how do you spell cat?” Student: “C A T”
Teacher: “what is the biological process called osmosis?” Student puts hand up explains in detail the process through which cell membranes allow water to go from one side to the other.
So for 14 years you’ve been taught that you provided an answer to a question. If you went to university you probably had another 3,4 years where you gave answers to questions… but in real life, in persuasion in getting to what the other person is really about, what their needs really are the worst thing you can do is give an answer to question. If someone says “your product is too expensive” and you said “no it’s not! it’s only €1000” you’ve lost every chance to understand what else is behind their reasoning.
If you get home and your partner says “you’re always late!”
“No no no! Tuesday I definitely was here on time”… you’re gonna have a crap weekend
You’ve had 14, if not 18 years of training that you answer questions and it’s going to cause fights in your home life, it’s going to cause problems at work, it means you’re not selling anything.
Because when someone says your product is too expensive, that’s not what their real issue is. When someone says “I will have to speak to my boss” that’s not what their real issue is.
If we had lots of time here I would create a little role-play thing because what happens here in our model of the human brain: the stem, emotion
When your partner says “you’re always late” emotion goes up and what happens is this part disconnects. The way to make someone stupider is insult them, object to them tell them they are wrong. When asked a question there’s an emotional reaction.
Emotion up, Intelligence down
and the higher emotion goes the lower thinking goes
so if you don’t practice this response you’re not going be able to do it in the moment. if you don’t practice repeatedly how you’ll respond to
“you’re always late!”,
“you never wash the dishes!”,
“you never do your part of the share!”
“your product is too expensive!”,
“your competitor is better!”,
“you failed us 3 years ago!”
“I don’t trust your company!”
if you don’t practice this habit of not giving an answer. You’re not going to be able to do it in the heat of the moment.
So i would say this: when you are asked a question or given an objection what I want you to do is say “I understand”, and repeat in your words what they’re saying:
Them: “your product is too expensive!”
You: “I understand that money is an important factor for you, What other criteria will be used in taking this decision?”
You understand… and you give an open question back. I call this “Conversation Aikido”
Martial Arts are about using the energy, the force of the opponent against them. In Judo, if someone punches you pull their arm and you allow the energy to keep flowing. In Karate… don’t be where the energy is arriving. In Aikido the concept is you go towards the punch, go towards the energy
If someone punches you, if someone asks you a question, if someone objects or says you’re wrong: The Aikido method is go towards and see the world from their view.
In Aikido you learn to go towards the punch, dodge it, and look and you are seeing the world in the same direction as the person who’s attacking you.
It takes some habit to start to be able to give “I understand” and fill in good words so practicing
“you’re always late!”…
“I understand you feel frustrated”
“I understand you feel let down”
You will have to work on this quite a few times over the next 10 years to find the set of words that captures what the other person feels, what’s behind it
“What can we do now?”
“What happened during the day?”,
“What would you like to talk about?”,
“What can we do this weekend?”
so that is the way that instead of when you get punched, walking straight into the punch, having a very bad weekend; when a client says “you’re too expensive!” and you say “No we are not!”: You learn nothing:
about who else they are considering
what other criteria are important
what process they have gone through
who else is involved in the decision
I hope that, and this takes 14 years of it being drummed into you… 4 more, 18 if you went to university. It’s gonna take you at least 18 years to get out of the habit of responding to questions with answers
We live in an uncertain world and we don’t have the answers but by giving the answer we shut down the possibility of hearing what’s really going on in the other person’s mind, in the other person’s business, what other things are going on; so if someone says:
“your product is too expensive” -> “I understand that money is an important criteria for you what other things are important in this decision?”
“I’ll have to talk to my boss in this” -> “Hey, this is an important decision I understand you want to get everyone involved” “When can I come and meet with you and your boss together?”
…that’s a bit of a closed question…
but the habit here is being good at “I understand” and accepting the energy that is coming from the other person and then giving back an open question
and I guarantee that if you do it 4 times: the answer to your 4th open question begins to be what’s the real underlying need issue, interest of the person that you’re listening to.
Photo Credit: Aikido Photo by RODNAE Productions on Pexels.com
Daniel Shi gives a simple but profound answer to “How can I learn to be more Influential?” over on Quora:
I think that you can certainly become influential without having to do something “extraordinary.”
7 Steps to become more Influential
Connect with many people. Learn that just because someone may not be important today, it doesn’t mean that he or she won’t be in the future. And even better if it is with your help.
Remember people’s names and what you talked about. Have a repository in memory of what you talked about. Everybody you know has some request for help that you may be able to help them with. Have it cycling in your head as you go about meeting more people and encountering new things. When something clicks, act upon it. And that brings me to:
Follow up. Find reasons to talk to people. Do this out of genuine desire to build relationships and to help people. Learn to tell the difference between being genuine and when you are being too forward.
Develop a love of helping other people. See the success of other people as being your success, rather than a lost opportunity for you. If you help someone else out, they will remember you down the road.
Don’t think of interactions with people as a one shot deal. You will no doubt meet that person again some day. You will have another interaction with them as well.
Learn to communicate well. None of the above is really applicable if you find it difficult to craft a message.
Be likeable, but not to everybody.
And of course, this is the most important lesson that I ever learned from my college accounting professor:
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.