Every Worthwhile Goal requires Sacrifice


One of the lessons I took from ancient myth: Heroes always sacrifice something:

  • Odin – his eye for wisdom,
  • Thir – his hand to chain the wolf of chaos,
  • Abraham – his son, to end all sacrifice of sons…

There are few shortcuts for the most important things in our lives – health, relationships, a beautiful home, meaningful work on problems you care about

Are you willing to pay the price?

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There are no solutions, only trade-offs.

“CEOs are in the business of making decisions”

Sam Reese, Vistage CEO

I’ve been reflecting this week on a quote from Economist Thomas Sowell “There are no solutions, only trade-offs.”

I work with CEOs. They take decisions. They feel responsible for the consequences of these decisions. They often wait to find a “perfect solution” rather than take action today on a “less than perfect option”.

CEOs (and the rest of us) live in a world of finite resources – time, money, manpower. With every decision, we are indicating our priorities. Investing in a new project might drive growth but will divert resources from other key areas. Each choice has consequences that affect stakeholders within and outside your organisation.

There is no Perfect Solution

When I teach, I often tell my participants that the worst approach to leadership is idealism. When a leader stands up and tells the world “every child deserves to go to school, every child deserves to have a safe home, every child deserves clean water, every child deserves medical services that are free and close to them…” after the applause, nothing changes. No child notices a difference. This is the worst use of the power of leadership… an idealistic rant. I agree with every part of it… but that changes nothing. There are trade-offs.

I was reminded of this idea while attending a conference yesterday at IESE Business School. I had the privilege of being the keynote speaker at an event hosted by the company Veepee.

The slide reads: “97% of people want to live a sustainable lifestyle; but only 12% of people are actually changing their behaviour”.

There are few cost free choices. Leaders often face immense pressure to deliver clear-cut answers. The pursuit of one objective always means sacrificing another. We must be very careful with the illusionary idea of a “perfect solution”.

Perspective: A Leadership Power Tool

Far from being a bleak outlook, this viewpoint is empowering. It emphasizes the importance of perspective, context, and adaptability in leadership. Recognizing trade-offs enhances our decision-making process. It encourages leaders to appreciate the complexities, accept the grey areas, and understand that their choices reflect their priorities.

For CEOs in this complex decision-making landscape, peer groups like Vistage play a crucial role. Vistage provides a trusted circle of peers who provide insight, experience, and accountability. Leaders are not alone in their decision-making process. Vistage offers a proven decision making method where CEOs can explore potential impacts, consequences, and risks associated with each choice.

This framework allows leaders to consider their priorities, weigh their options, and make decisions aligned with their strategic objectives and values… and then commit themselves and their organisation to the decision.

Conscious Decision-Making

Leadership isn’t about finding the perfect answer.

Leadership is about understanding the consequences of the choices you make and how those choices relate to the underlying purpose of yourself as leader.

Leading a Business: The 3+1 Roles of the CEO

We had an event this week in Madrid with Dan Wertenberg, a Vistage Chair from the USA as the speaker.

What is the Role of the CEO?

He shared an interactive and valuable 90 minute session with the gathered CEOs about the 3+1 roles of the CEO.

  1. Chief Strategy Officer
  2. Chief Team Builder
  3. Chief Sales Officer
  4. Lead the Financial Institution

The 3+1 “non-Delegatable roles” of the leader.

Chief Strategy Officer

The single most important question of strategy is “Who is our customer?” Dan shared the learnings from the PIMS study, done in the 1960s and 1970s in the US… looking at all the factors that lead to business success.

One of the big findings of the study was that a factor that repeatedly correlated with profitability – whether the business was the dominant provider to a market segment… essentially the #1 or #2 competitor in a market.

Strategy is fundamentally about deciding which market can we be the dominant, world class, excellent provider to this customer group. The question for a business leader: “who do we serve?” and also “who do we not serve?” Dan told us that every CEO should take their leaders out for at least 4 days each year to work together on defining with ever more clarity the profile of the ideal customer.

Chief Team Builder

The CEO is responsible for building the team. Dan shared with us that we as human beings are poor at selecting talent. Interviews are not a great way of predicting an individual’s future performance in a role.

We are not good selectors of talent, but we are all capable of identifying the factors that will make it unlikely that someone will succeed, or fit with the current team. Dan suggests that we actively de-select individuals who will not fit with our organisation, and then select only from those that remain.

The second part of team building is rapidly dealing with underperformance. If a CEO does not deal with underperformance (for whatever reason), it sends a message to the whole team that underperformance is acceptable.

Chief Sales Officer

An organisation that has the ability to scale and become great needs to have a sales process that is consistent, repeatable and structured. If there is a consistent sales process, then an organisation can scale up. If sales depends on certain individuals or the right day of the week… you cannot systematically grow the business.

The CEO should also personally play an active role in any large sales process of the company… involving themselves personally in some of the meetings.

The CEO should also ensure that every 6 months, they find a way of having lunch or dinner with the CEOs of the 10 biggest customers… to learn about them and to show the importance of their business.

Leader of the Financial Institution

Dan shared that a CEO is running 2 connected but somewhat distinct organisations… the operating business… and the financial institution behind the business.

As the financial leader, the CEO needs to ensure that there is a rolling 12 month projection of income statement and balance sheet. The CEO then needs to look at how we are performing against that plan. All variations are interesting… often we pay attention to negative variation… but the lessons that can be learnt from the positive variations are extremely important… as they are the source of identifying tactics that can be scaled up.

The Importance of Persistence… The Ant Philosophy

Persistence is one of the most important qualities that a person can possess. It is the ability to persevere, to keep going even in the face of obstacles and setbacks. In life, success often depends on persistence more than anything else.

In this video:

  • on Ants and Obstacles… they just keep going
  • Rivers… they just keep flowing
  • 110m high hurdles… don’t look at the obstacles
  • How do you face obstacles?

Whether you’re trying to achieve a personal goal or working towards a professional goal, persistence is key. It takes time and effort to achieve anything worthwhile, and setbacks and failures are inevitable along the way. But those who are persistent keep going, even when things get tough. They don’t give up, they don’t quit.

“I have not failed. I’ve just found 10,000 ways that won’t work.”

Thomas Edison

One of the most famous examples of persistence is the story of Thomas Edison, who failed over a thousand times before he finally invented the light bulb. When asked about his failures, Edison famously said, “I have not failed. I’ve just found 10,000 ways that won’t work.” Edison’s persistence paid off, and his invention changed the world.

Persistence is also important in relationships. Maintaining strong relationships takes effort and patience, and there will inevitably be disagreements and challenges along the way. But those who are persistent in their relationships work through these challenges and come out stronger on the other side.

In summary, persistence is an essential quality for success in all areas of life. It allows us to keep going when things get tough and to overcome obstacles and setbacks. So if you’re working towards a goal, don’t give up. Keep going, keep pushing, and keep being persistent. Your efforts will pay off in the end.

If you liked this post, you will also like 6 keys to leading positive change and Developing a Vision Statement.

Don’t Make This Mistake: Good Intentions but No Actions

“The road to hell is paved by good intentions”

Be careful that your good intent results in good action.

Only action changes our world.

We see our Intentions, Others see our Actions

We should evaluate actions by their consequences, not their intentions.

Soft intentions, often create unintended consequences.

We judge ourselves by our intentions, others judge us by our actions. We are often so clear on our intent, that we are blind to how our actions might look to another person.

“Could do” vs “Will do”

Could vs Will – “I could do what you are doing!” – could = anyone “could”; doing it is the thing.

Anyone could make a call

Anyone could define a vision

Anyone could…

Could changes nothing.

An action (even half a step) begins the change.

3 Life and Leadership Lessons from my Father

My father is by all accounts a successful leader. There are 3 “superpowers” that he has that I think have helped him have such a positive effect in each of these environments.

My father has had a long and successful career in business leading to a decade as the Chairman of the Board of Accenture, and then as a board member for several public companies, and now as a leader and advisor for arts, culture and universities.

2 years ago, I shared a list that my father made back in the 1980’s on “Leaders and Non-Leaders” which listed 40 contrasts helped him guide his journey as a business leader.

3 of my Dad’s “Superpowers”

  1. Remember people’s names
  2. Decide fast & Don’t think of it as “your decision”, (this allows flexibility to change without emotion/sunk cost)
  3. Never lose sight of the overall purpose & long term

I was in the medieval town of Pedraza again this week, where I made this video.

Other blog posts influenced by my father…

3 things people need from a Leader

Alan Mulally, ex-CEO of Ford, spoke to the Vistage membership recently. He shared his own life story, and his advice to CEOs on how to lead in these times of uncertainty.

People need from Leaders:

  1. Who are you?
  2. Where are we going?
  3. Do you see me?

I share what people are looking for in the video below.

If you liked this video, you will also like Indra Nooyi ex-CEO Pepsi on Leadership in Times of Crisis and Leaders must develop 2 capacities in the people around them.

Build Strong Foundations

Build Strong Foundations before you grow higher.

Are you investing in your own Foundations – or are you building the house of your life on sand?

Leadership coach Luis Soares shared the story in the video below a few years ago on a leadership retreat for Vistage Spain.

There are two metaphors in the video:

  • Building a house on solid foundations before you build higher
  • The bamboo grows deep, extensive roots before it grows up

5 Areas where you can deliberately invest in the foundations of your life:

  • Health – get fit, eat well, learn about sleep
  • Wealth – build savings, have emergency fund (you could survive 6 months without income)
  • Network – connect to others, help them, demonstrate trust and competence, find mentors & act as a mentor (connect to 1 new person every week) (Webinar Recording: How Leaders Network)
  • Skills – read, study, practice (dedicate at least 10 days per year to professional development… or you are becoming “talentless” soon)
  • Spirit/Purpose – who are you? what do you stand for? where are you going? what are your values? (Finding Purpose: Step 1)

How are you building the foundations of your house, and of your life?

What do excellent CEOs do? (according to McKinsey research)

A company has only one ultimate decision maker: the CEO.

The CEO is the only person in a company without peers. No other individual holds such a full and final responsibility for the company. The CEO is the most powerful and sought-after title in business, more influential than any other. The CEO takes the company’s biggest decisions. These decisions account for 45% of a company’s performance.

This power and influence comes with a heavy burden.

The role of CEO can be all-consuming, lonely, and stressful. Just 3 out of 5 new CEOs live up to expectations in their first 18 months… and many CEOs struggle with their quality of life (health, family relationships, friendships) in the face of the pressures they face.

I run Vistage in Spain. Vistage is the world’s leading CEO coaching organisation. Over more than 60 years, Vistage has worked closely with CEOs to take and implement better decisions which enhance their performance and increase their quality of life.

The following post draws heavily from a recent McKinsey article “The mindsets and practices of excellent CEOs“.

The Biggest regret of CEOs

I spend time with hundreds of CEOs each year. They are good people and they want the best for the good people around them. This makes it extremely personally challenging for them to deal with underperformance. They like the people around them. They want to give them lots of opportunities. They feel that it is a personal failure when someone close to them repeatedly underperforms expectations. They give more time. They allow for environmental factors. They wait and hope.

The single biggest regret of CEOs is not dealing quickly with underperformance.

In my work with CEOs through Vistage, over half of all of our work is about the current and future performance of the people and teams that surround the CEO. We challenge CEOs to stop waiting for underperformance to fix itself.

The Differentiator between Great and Good CEOs

According to McKinsey, the distinction between good CEOs and the great CEOs is the ability to focus.

Great CEOs place “big bets”. They focus on the top 3-5 most important initiatives. They dedicate 90% of their time, energy, resources to the 5 most important projects. They say “no” often. They don’t allow their time to fill up with many different activities and different priorities.

The Good CEOs avoided this level of focus. Their prioritisation of what is truly important is less clear. They are involved in many initiatives. They allow their agenda to fill up and try dedicate a couple of hours each week to the most important projects. They try to fit the important initiatives in around their “day job” of running the company.

The Great CEO has delegated the running of the company to an effective leadership team. They have made themselves unnecessary for operating the company today, so they can dedicate themselves to building the company of the future.

Jeff Bezos says that he spends 5% of his time running the company, and 95% of his time building the future company.

The Job of the Great CEO (according to McKinsey)

What specific behaviours can make current CEOs most effective? This is a summary of the McKinsey article linked above.

The Great CEO’s job has 6 main elements.

  1. Setting the Strategy
  2. Aligning the Organization
  3. Leading the Top Team
  4. Working with the Board
  5. Being the face of the company to external stakeholders
  6. Managing one’s own Time and Energy

1. Setting The Strategy

Objective: Focus on Beating the odds…

  1. Vision: reframe what winning means, where do we want to be in 5, 10 or 15 years?
  2. Strategy: make bold moves early
  3. Resource allocation: stay active, top performers actively & quickly move resources to their strengths

2. Organisational Alignment

Objective: Manage Performance and Health

  1. Talent: match talent to value
  2. Culture: go beyond employee engagement
  3. Organisational design: combine speed with stability

3. Leading the Top Team

Objective: Put dynamics ahead of mechanics

  1. Teamwork: show resolve
  2. Decision making: defend against biases
  3. Management processes: ensure coherence

4. Board Engagement

Objective: Help directors to help the business

  1. Effectiveness: promote a forward looking agenda
  2. Relationships: think beyond the meeting
  3. Capabilities: seek balance and development

5. Being the face of the company

Objective: Center on the long-term “Why?”

  1. Social purpose: look at the big picture
  2. Interactions: prioritize and shape
  3. Moments of Truth: build resilience ahead of a crisis

6. Managing one’s own time and energy

Objective: Do what only you can doceo

  1. Office: manage time and energy
  2. Leadership model: choose authenticity
  3. Perspective: guard against hubris

If you liked this post, you will also like The CEO’s Guide to Boards and The CEO’s 7 Leadership Laws During Times of Uncertainty.

Photo credit: fauxels on Pexels.com, Liza Summer on Pexels.com, SplitShire on Pexels.com

Leaders Must Develop 2 Skills in the People around Them

If you are a leader, you need to work on developing 2 skills in the people around you:

  • Influence and
  • Decision Making.

The Importance of Influence Skills

Without the people around you learning how to influence others, they will always need your involvement to get anything done.

Read more on Influence

The Importance of Good Decision Making

Without the people around you taking good decisions, you will always need to step in to stop disaster from happening.  In the IESE MBA program we have a course called “Analysis of Business Problems”.  We teach a 6 step process for business decision making:

  1. What is the Problem?
  2. What are the Criteria?
  3. What are the Options?
  4. Compare Options to Criteria
  5. Select Option
  6. Create a Plan

Read more on Decision Making

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