21 Lessons From Warren Buffett

David Senra of Founders Podcast recently shared a summary list of lessons from Warren Buffett which I found valuable:

  1. Big opportunities come infrequently. When it’s raining gold, reach for a bucket, not a thimble.
  2. A funny thing about life: if you refuse to accept anything but the best you very often get it.
  3. The truly big investment idea can usually be explained in a short paragraph.
  4. Loss of focus is what most worries Charlie and me.
  5. When a problem exists, whether in personnel or in business operations, the time to act is now.
  6. The roads of business are riddled with potholes; a plan that requires dodging them all is a plan for disaster.
  7. A compact organization lets all of us spend our time managing the business rather than managing each other.
  8. Nothing sedates rationality like large doses of effortless money.
  9. The most elusive of human goals: Keeping things simple and remembering what you set out to do.
  10. Just run your business as if:
    • (1) You own 100% of it;
    • (2) It is the only asset in the world that you and your family have or will ever have; and
    • (3) You can’t sell it for at least a century.
  11. The right players will make almost any team manager look good.
  12. Just tell me the bad news; the good news will take care of itself.
  13. Our managers have produced extraordinary results by doing rather ordinary things—but doing them exceptionally well.
  14. It’s difficult to teach a new dog old tricks.
  15. On a daily basis, the effects of our actions are imperceptible; cumulatively, though, their consequences are enormous.
  16. Charlie and I are not big fans of resumes. Instead, we focus on brains, passion and integrity.
  17. Our experience has been that the manager of an already high-cost operation frequently is uncommonly resourceful in finding new ways to add to overhead while the manager of a tightly-run operation usually continues to find additional methods to curtail costs, even when his costs are already well below those of his competitors.
  18. Tomorrow is always uncertain.
  19. The trick is to learn most lessons from the experiences of others.
  20. In allocating capital, activity does not correlate with achievement.
  21. The less the prudence with which others conduct their affairs, the greater the prudence with which we should conduct our own affairs.

Here’s the original tweet from David Senra:

If you liked this post, you will also like Warren Buffett: “We Need Inspirational Leaders” and Warren Buffett’s Greatest Error.

Errors of Omission: What are you not doing that you should be Doing?

Warren Buffett often says that he is less scared by the errors he has made than by the sheer enormity of all the opportunities that he never even saw as they passed him by.

Your progress in life is far less linked to whether you execute perfectly on the things you actually act on, and far more linked to whether you are able to see great opportunities as they pass you by.

In psychology we define 2 types of error:

  • Type 1 – poor execution and
  • Type 2 – never even seeing the opportunity to act

Our psychological makeup has us much more worried about the type 1 errors – because we are fully aware of them. We should be much more worried about the type 2 errors, because they are the ones that make the biggest impact on our trajectory through life.

The Urgent and The Important

In a 1954 speech to the Second Assembly of the World Council of Churches, former U.S. President Eisenhower said: “I have two kinds of problems: the urgent and the important. The urgent are not important, and the important are never urgent.”

Robert Glazer shared this simple but powerful life management tool on his blog today – Dwight D. Eisenhower’s Urgent/Important matrix.

The image to the right shows a 2×2 matrix using the two axis of Important and Urgent.  This gives us 4 types of task:

  1. Urgent & Important
  2. Urgent & Not Important
  3. Important & Not Urgent
  4. Not Urgent & Not Important

In an un-disciplined person, category 2 tends to be completed before category 3.  In a disciplined person, category 3 is completed before touching category 2.

Success is rarely Urgent

Jim Rohn gives one of the most powerful definitions of success:

“Failure is a few bad decisions repeated every day.  Success is a few simple good habits practiced every day” Jim Rohn

There is a saying “an apple a day keeps the doctor away”.  Health success is an apple a day.  Failure is a donut instead of an apple each day.  You can say “what difference does 1 donut make?”  You won’t notice the damage today, you won’t notice tomorrow… but over a year: a donut a day starts to extract a price.

The urgent is often the result of avoiding the important.

By the time the painkillers are needed, it is too late for the vitamins.

Vitamins are important.

Practice Saying “No”

If you wish to spend more of your life on the important things, and less on the urgent things, there is a tool…

Warren Buffett’s definition of integrity: “you say No to most things”.  If you are not saying No to most things, you are dividing your life up into millions of little pieces that are being given to other people’s priorities.

Learn to say “No”…

…without the word “no”.

The most powerful ways to say “no” do not involve the actual word “no”.

  • Here is one powerful way: Strategic Unavailability.
  • Another is to raise the cost of your “Yes”: If someone wants to meet for coffee, I say “yeah sure, I am free on Friday at 7am at my office in Sabadell [25 mlles away]”. If the person still wants to meet then it must be important.  90% end up not following up.  The few that do, will come prepared and have done their research.  They know what they want from me.  They know whether it is worth their time.

Celebrities and Politicians have entire staffs dedicated to restricting access.  Bono, the singer of U2, has 25 people who review requests for his time, his money, his attention in order to allow only the important requests to reach Bono himself.  Barrack Obama has a whole White House staff whose mission is to ensure that he only spends time and energy on important things, that only he can deal with.

If you don’t start developing methods of saying “no” now, it will only get harder as you become wealthier, wiser, more famous, more experienced and more resourceful.

What urgent task will you say “No” to today?

Some other great posts on Robert Glazer’s blog Friday Forward:

 

Charlie Munger’s Inverse Thinking Process

I was watching a few Charlie Munger speeches recently – Warren Buffett’s partner in leading Berkshire Hathaway.

Charlie talks a lot about “Inverse Thinking”…

The Inverse Thinking Process

What is Inverse Thinking?  Charlie says it is helpful to turn a question on its head.  If you want to know what would improve the situation of India, ask what would make India worse?  You can apply this to most situations:  If you want to know what would improve your life, ask what would make your life worse?  If you want to know what would improve schools, ask what would make schools worse?

Charlie does provide his answer to how to make life worse.

Charlie’s Recipe for a Miserable Life

His answer:  The perfect path to a miserable failure of a life is combining:

  1. Sloth and
  2. Unreliability

Another of Charlie’s particular questions he asks himself is how to keep from fanatical ideology?  He sees that human beings are so open to self-deception that we must (yes even you) all be on the lookout for our own beliefs that have become fanatical.

Charlie’s Recipe to Keep From Fanaticism

Can you state the arguments against your position as well as your opposition?  If you can state the arguments against your position as effectively as the opposing camp, then you can allow yourself to feel that you are not being fanatical.

Charlie on the Danger of Perverse Incentives

Be careful about being in situations that motivate unhappy behaviour.  Are the incentives in the systems in which you operate motivating behaviours that make you a better person, or a worse person.  Be careful if you think your answer is “neutral”…

Charlie on the Danger of Perverse People

Don’t work for those who you do not admire.

Never.

It will damage you.

Charlie Munger speaking at USC Graduation

There is one random quote that stuck with me from Charlie:

“Hope is not necessary to persevere” Frederick the Great

There… those are my thoughts for this Sunday afternoon 😉  It is now time to head to the Camp Nou for FC Barcelona’s game against Espanyol…  key for the league, and the Barcelona derby!

Keynote at Mobile World Congress #4YFN 2016 – Entrepreneurial Success

Keynote: The 3 Keys for Entrepreneurial Success

When I was 14 years old, my grandfather told me that “Success is earning more than your father.”  This talk shares how my definition of success has changed over the next 3 decades of my life.  My definition today…  listen at the end of the speech.

What is success?  What are the 3 key ingredients of a person who can have a successful life as an entrepreneur?  Watch the video here on my blog or Watch on Facebook.

Questions for You…

Who is the first person that comes to your mind when you think about success? Who is that person? What is about them that makes you think of them?

Does it surprise you which person comes to your mind?

Re-sharing an old article of mine…

I wrote an article for myself in 2009 when I had faced 2 major setbacks. This was to remind me of what is important. I’ll share the article again here below:

17 Daily Habits for a Fulfilling Life

Conor Neill, February 2009

This is a compilation of habits that I have seen in the lives of people who have achieved things and felt satisfied and fulfilled with the way their life has progressed.  I often get asked the question “is this for a book?”.  I don’t know.  I teach MBAs and often am asked over a coffee “what should I do with my life?” or “how can I be a success?” to which my answers are often in the form of questions – but this project hopefully will move me towards a better answer when asked these questions. 

An entrepreneur friend recently commented to me an early conversation he had with a mentor “Alex, you have great potential”.  “Thanks.”  “Do you know what great potential means?  You ain’t don’t nothing yet”.  What does it take to turn potential into fulfilment?

I look forward to your comments, reflections, disagreements, personal experiences and outright criticisms.  

Conor Neill

 

Goal setting, Dreams – Goals – Actions

We know what we need to do to be successful, but why do so few people manage to sustain the habits of regularly dedicating time to the activities that will bring them success?  Why do we sabotage ourselves?

A nice thought about something you might like to have is a dream.  A dream written down and clearly visualised is a goal.  A tangible, measurable step written down and committed to is an action.  You will not achieve a dream if you don’t systematically work through the actions that lead to the goals that lead to the dream.  Dream – have a book published.  Goal – complete first draft of book by 31/1/2010.  Action – write 1000 words on goal setting.

A writer is somebody who finds writing harder than anybody else.  My brother Aidan – set a goal 60 weeks ago – publish a blog article every Monday before 9:00am – and has consistently met it except for 2 weeks – the week his son was born and the week his son was in hospital with a worrying stomach condition.  How?  He made a verbal commitment to many of his friends.  He said to his wife that he would give her €100 every time he failed to publish by 9:00am.  He has paid 3 times (once he published the blog 20 minutes late).

We need accountability partners (sadly we are less likely to cheat on our goals if committed to a friend than just to ourself).  The top performers all have coaches; it is too difficult to sustain high performance without help. 

Malcolm Gladwell in the book Outliers made popular the idea that becoming excellent requires 10,000 hours of practice.  Your genes, your natural talent, luck becomes irrelevant when you achieve 10,000 hours.  In what will you spend the next 5 years accumulating your 10,000 hours of practice? 

Most people never accrue 10,000 hours in anything.  Will you make the commitment to excellence, the commitment to mastery?

Calendar Management (Pomodoro Technique, Rhythm); Self Discipline

“We must all suffer from one of two pains: the pain of discipline or the pain of regret” Jim Rohn

Routine sets you free.  Routines can break the tendency to procrastination (“quieting the lizard brain” Seth Godin).

Pomodoro technique – get a timer that clearly counts down 25 minute intervals.  Take your to-do list.  Prioritise number 1 important item.  Estimate number of 25 minute intervals.  Set the timer and work on the first timer.  Any interruption, reset the timer to 25.  At the end of a pomodoro take a proper 7 minute break.  After 4 take a 25 minute break.  How many pomodoros can you achieve in a day?

Self discipline has been shown to be an “expendable” resource.  In order to have the greatest ability to maintain self discipline, we need to get enough sleep, face our anxieties, take time out to relax as well.

Fit mind and body (Energy)

Survey of centurions (people who live to 100) – two things in common:

  1. they exercise every day and
  2. they have a project which they must survive in order to complete.

“Sharpen the saw”  Steven Covey

You only have one body – take time for repairs.  Take time to strengthen it.  Take time to rest it.  Keep fit, play sport, enjoy walking, don’t wait for the heart attack to let you know that you need to eat healthy, keep fit. 

Personal Vision

“What on Earth am I here for?”  Wrong Question – meaning is not to be found inside ourselves – “What do my parents, friends, family, society need from me?  How can I best help others?

Jesus Christ once said, “Self-help is no help at all. Self-sacrifice is the way, my way, to finding yourself, your true self.”

What drives you?  Guilt?  Resentment?  Fear?  Materialism?  Approval?  Social comparison?

The Arbinger Institute distinguish between two forms of emotional living – “In the box” vs “Out of the box”.  “In the box” is reactive – your emotions are reactions to world and people around you.  If someone is late to your meeting, you are angry.  Out of the Box is that you are proactive about emotion – you choose the emotion that best serves the current moment.  You don’t react to people, but seek to understand what is happening in their life, what they are seeking, what they are lacking.  

Henry David Thoreau observed that people live lives of “quiet desperation,” but today a better description is aimless distraction. Many people are like gyroscopes, spinning around at a frantic pace but never going anywhere.

We are products of our past, but do not have to be prisoners of it.

George Bernard Shaw wrote, “This is the true joy of life: the being used up for a purpose recognised by yourself as a mighty one; being a force of nature instead of a feverish, selfish little clot of ailments and grievances, complaining that the world will not devote itself to making you happy.”

Do you have a clear understanding of your values?  Have you spent some time reflecting on what is important to you?  Who are your role models that have lived these values in a strong way?

Why do many cancer survivors look back on the cancer as a gift? – they live the rest of their lives with a true understanding of how short a time we have and what is really important in the time we have.  The unimportant drops away and leaves a powerful clarity and focus.

Communication in concise terms of your personal, company, project, goal vision. You are always selling.  People sign up for vision, fun and principle.

“We die”.  What will you do the last hour?  Who will be there?  Who will you want to speak to?  What would you say?

In the book “Superfreakonomics” there is a chapter that shows a high correlation with the arrival of television and an increase in crime.  The authors examine various hypothesis, but essentially find no link except a speculation that the arrival of TV also was the arrival of powerful advertisement campaigns that transmit the idea that “buy this product” = “get this life”.  The purchase of a €2 coca cola is not the purchase of sugar, water and some cola flavour in a red can…  No, it is access to a life full of exciting friends, fun parties and meaningful interaction.  The purchase of a car is not the purchase of a vehicle to get from A to B, it is access to a lifestyle.  You are not happy now, but the mere purchase of the right set of goods will transform your life into one of fulfilment.  This leads to frustrated people.  We believe the ads, but they are selling falsehood.   No thing, no object, no achievement will fundamentally change how you feel about yourself – only you can decide to change how you feel about life.

Integrity – build trust, reliability (“Its a small world”)

Are values worthwhile because they provide a ROI or are they valuable only in that they allow you to sleep well every night?  Warren Buffett – why is Integrity his number 1 criteria for selecting people in whom to invest?

Aristotle believed that if an individual did not internalise an ethical value system before the age of 12 they would never really “feel” the need to live their values.

Finances in Order

Delayed gratification is necessary.  Nobody soaked in debt will ever be able to generate the focus to deliver impact in the important areas of their life.

The test that has most correlation with success in life is a simple test devised by psychologists.  They bring a child into a room and sit them down.  The child is presented with a sweet.  The adult then says that they need to leave the room.  The child is most welcome to eat the sweet, but if it is still there when the adult returns, the child will receive 2 sweets.  50% of children cannot resist temptation and eat the one sweet, losing the opportunity to double their outcomes.  The children that don’t eat the sweet do not sit there staring at it – they have learnt to avoid looking at the temptation, they have learnt strategies to manage themselves.

Accumulate education => Accumulate capital => Generate income => Grow expenses inside the limit of passive income.  Freedom = passive income > expenses.  Slave = 90% income as salary.  Keep expenses low, generate assets.

Balanced, enriching social life

Choose your friends.  You will become who you spend most time with.

What is the most satisfying thing you can do for:

  • €10?
  • €100?
  • €1000?

Happiness: It is all about shared experiences + intentional giving.

Unhappiness: it is all about comparing yourself to others, what you have, what you don’t have. What would you rescue from your house if you could only save one thing?  (95% choose photos).  Not plasma TV, not furniture.

Strong close relationships – Marriage, Family, Kids

Quality time vs time in the same room.  Intimacy.  Requires work to deepen relationships and maintain powerful connections.  It does not happen automatically – we are not genetically prepared to establish deep intimate relationships.

Resilience (Head in the sky, Feet on the ground)

Healthy balance between Principles and Pragmatism.  Get good at ignoring the little things.  Don’t wrestle with pigs.  You will get dirty, you will lose and the pig enjoys it.

Self Motivation, Self Esteem, Self Belief

You see what you are looking for.  Ask the right questions.  Change “why does this happen to me?” to “What am I grateful for today?”

Get good at motivating yourself.  We are not computers – we are neurons floating in a sea of hormones and we need to be careful what hormones we let flood our brain – it will change what we see and believe.

“The only source of good knowledge is bad experience” Tom Peters

Climbing Everest, you will not always be going uphill.  Sometimes there are periods of downhill, but it is a necessary part of the journey.  Farmers don’t blame the winter – they accept that it will always come around and prepare to plant seeds in Spring.

Survive => Thrive.  We are first generation that survival is guaranteed.  We are first generation where thrive is the aim – and we don’t have any history or knowledge or family role models that can guide us in a world where you really can avoid most hardships.

The person who says “poor me” has clearly got low self esteem.  The person who says “I am the greatest” is also likely to have low self esteem. 

Self Acceptance

You are the best you in the world.  You will be a terrible somebody else. 

“The reward for conformity is that everybody likes you except yourself” Rita Mae Brown

It is only in the tough times that you reach into yourself and truly see what is important to you.  In the easy times you lose yourself as you compare to everybody else – and lose clarity of what you will know is important when death is imminent.  The sharpest steel is forged in the hottest furnaces.

Fun

Life is too short to not laugh regularly.

Be accessible and approachable.

Mentors and Advisors (Life Strategy)

Have a list. Find your way to ask them.  Nick Luckock – “Apax doesn’t invest in first time entrepreneurs – they don’t yet know how much help they will need from others and how they can ask for it”.

The ideal mentor is someone who you respect, can connect with on a personal level, and who is willing to impart their knowledge. But don’t expect them to solve all your problems.

“A mentor’s role is to help you to make sense of your own experiences” Professor D Megginson

Talking to someone who’s been through a similar experience or has achieved something that you would like to achieve will be constructive.

Coach (Accountability and Balance)

Cormac and his personal trainer: “I only work with the best”.   

“I have no time for people not prepared to do the hard work.” All Great Coaches…

Permission to hold me accountable for my own actions.

Tiger Woods, Roger Federer, Steve Jobs, Michael Dell all have two things in common – they have been leaders of their respective fields, and they each have a coach.  The best in the world have coaches.  Is it coincidence?  We are not strong enough mentally to keep up the hard work and discipline over the long haul to reach excellence.  We need people around us who hold us accountable and push us to stretch.  Tony Nadal, the coach of Rafa Nadal, says that his role is to ensure “Effort and Commitment” – not tennis skills, not better strokes, not how to get fit.

Giving

Auschwitz – 1 in 30 survived the camp.  Victor Frankl was one.  Why did some survive and others not?  It was not random.  The prisoners received bread rations only sufficient to keep them barely alive, yet some prisoners would take half of their bread and give it to someone that they saw needed it more than them.  Those that ate all of their bread survived a time.  Those that shared their meagre ration of bread were able to truly live.  You can take everything away from a man except his ability to choose his response to any given situation.

Victor Frankl developed the Logotherapy process to help people find the ultimate meaning for their life, to find “a why that can overcome any how”.  There are three types of ultimate meaning:

  1. Serving others
  2. A Unique Contribution
  3. Finding Meaning in the Suffering Itself

Giving with intention, giving what is special to you. 

“We make a living by what we get, we make a life by what we give” Winston Churchill

Getting others to do stuff for you

“Leadership is Vision with bullying” Professor Brian Leggett

A vision without execution is idealism.  Execution without vision is bullying.

Volunteer for charities, clubs.  It is here that you will learn to lead.  Create change = upset someone, connect people, lead people.

Reflection, Time to Think (Separation of Now and Future) “What have we learnt?”

Incremental improvement almost always wins.

Meditation – why?  Does it really provide the impact that many of its proponents suggest?  Commit to 10 days of self development activity every year.

“We’ll pluck significance from the least consequential happenstance if it suits us and happily ignore the most flagrantly obvious symmetry between separate aspects of our lives if it threatens some cherished prejudice or cosily comforting belief; we are blindest to precisely whatever might be most illuminating”. Iain Banks, Transition, Patient 8262.

 

A fulfilling life?

  • Impact = Self Understanding + Personal Habits + Social Systems
  • Life = Work + Social + Relationship + Logos (Meaning/Spiritual)
  • Success = Impact + Luck

Why worry?  It should all come together in the end shouldn’t it?  Life should naturally turn out well.  I don’t like exactly where I am right now, but in a few years it will be better.  Doesn’t it just happen like that?

I read

Avoiding Stupidity is Easier than Seeking Brilliance

I remember a question that was asked to Warren Buffett.  “What tips would you give to someone who wished to make money?”

He suggested that there were no simple tips, but then finished by saying “the best way to make money is to stop losing money.”

When you begin in improving your decision making, rather than focussing on becoming brilliant…  it is better to avoid really dumb decisions.

To be richer, first start by stopping making yourself poor.

Are there still areas where you are trying to be brilliant, but haven’t removed your stupid old habits?

I’m in London tomorrow and Friday.  Hope you have a good rest of the week.

Warren Buffett: “We Need Inspirational Leaders”

“passion brings out an enthusiasm and a dedication in others” Warren Buffett

Warren Buffett speaking in Italy recently

Summary of his words on Inspirational Leaders

“In the really great managers the common quality they have (in addition to intelligence, energy and integrity) is a passion for what they do.

They are not doing it for the money.

At least three quarters of the managers we have at Berkshire Hathaway are independently wealthy.  They do not need to go to work in the morning.  They go there because they they love what they’re doing.  It is creative.  I liken it to painting a painting.  They are painting a painting that they see in their mind, never finishing, they get to keep working on it every day.  They get to work on it in the way they want and they inspire others because that passion brings out an enthusiasm and a dedication in others.

If they were just going through the motions, sleepwalking through their jobs, they just wouldn’t get this engagement.

Inspirational Leaders are Fully Engaged

He brought up a very good question: how do you bring that sort of passion to the government?

Well certain leaders inspire people to go into government with that same passion for helping their fellow men through government.  John Kennedy did it with the peace corps, he inspired many people.

An inspirational leader in any field, whether business or politics, will energise and attract people to put forth the kind of effort in a that you’re talking about.  I hope we have one in the next President of the United States.  I think I think you need a leader that that can cause people to think above where they’ve been thinking before; and bring out bring out energy and passion that they didn’t know was present. I get that in business maybe more than occasionally you get in the public service.

I don’t think you can write a manual or something about it.” Warren Buffett

How do we create cultures which foster full engagement?  

We cannot learn it from a book, we cannot learn it from a DVD.  I believe we must spend time with other people who are living a fully engaged life.

A training course with a trainer is about learning content.  A training course led by a leader is both learning skill and role-modelling the fully engaged life.

Conor Neill’s TEDx Talk

In 2013, I had an opportunity to give a talk at TEDx University of Navarra in Pamplona.  Here is the video and a transcript of my speech.

Now over 4.2M views of this talk

If you had 1000€ and you could invest that money in someone’s future, who would you bet on? Is it yourself?

Here is a wonderful 1 page summary of the TEDx talk from @in.sight.out

Social Media

Thanks to Sara Navarro Cuesta for being the first to share:
Thanks to IESE Business School for a widely-read tweet

Transcript

Who would you bet on?

Imagine you had the two hundred people you know best in the world sat in this room and i gave you this deal:

you come, today, come up here to me, you give me a thousand euros and you give me a name, and for the rest of that person’s life I will pay you ten percent of everything they make, every month, month after month, month after month.

Ten percent.

Who would you choose?

Imagine that. Here in the room, if you look around the faces you see in this room -some good faces to bet on in this room- but if you put the two hundred people you know best from school, from university, through family connections,… Who of all the people you know, will be the one person that you would put on my paper and bring to me? Who would you bet on? I was asked this question seven years ago. The man in the picture is Warren Buffett

Warren Buffett, at times the richest man in the world.

Warren Buffett doesn’t invent things;

Warren Buffett doesn’t sell things;

Warren Buffett doesn’t manage a company.

Warren Buffet takes one decision every day:

Would I bet on this person?

And the results would seem that he does this quite well. But seven years ago when he asked this question to a hundred and fifty MBAs. In my mind, three or four faces came to my mind…

Three or four faces…

And I hope as you’re thinking about this now

-Who would you bet on?- Some faces come to your mind. Some faces come to mind. People you know,

if you have this bet to make you choose them.

So let’s work a little bit on this.

If we’re gonna do this properly which we put together a process.

The question:

What criteria will you use in making this decision?

What criteria is your mind already using when it puts up a couple of faces in your mind’s eye?

What are you looking for when you see in someone the capacity have a massive impact in the world? I’m assuming you wanna do this bet well, because you do it well you can use that money for a lot of good causes.

What criteria would you use?

One idea -let’s go through some ideas- one idea: let’s get the two hundred people present in the room to bring their grades from school and university and we put them in order from the best to the worst grade and we choose number one.

Good idea?

The really scary thing is if I asked a group of twelve-year-olds they would laugh at the idea. Twelve-year-old already see the grades in school is not the criteria.

What are the criteria we’re using?

What about best friends? Patxi, I’ll choose you if you choose me! Best friends! Wonderful for friendship but a very dumb-way to take this decision.

What criteria would you use?

What criteria is your mind already using when it starts to put some ideas in your mind?

Who would you bet on?

So if grades from school isn’t it; best friends isn’t it; What would you use?

Now Warren Buffett takes this decision everyday, and Warren Buffett has three criteria.

But before I get into these three criteria of Warren Buffett

I wanna move to the world of psychology -I studied psychology- and to this day, from the beginning of psychology, there’s one test that above any other tests in life predicts future success on every measure: wealth, quality of relationships, grades in school, length of relationships, happiness, measured on every scale wether qualitated or quantitated

And the test is called the Marshmallow Test.

This here is a marshmallow.

The marshmallow test can be conducted on children three or four years old: the psychologist brings the child into the room and says “this is yours, this is yours to eat. I need to leave the room for a couple of minutes, when I come back if it’s still there you get two”.

And the psychologist leaves the room.

And the kid looks at the marshmallow: its his marshmallow! you can use it in any way you want.

So fifty percent eat the marshmallow; fifty percent don’t eat the marshmallow.

And the fifty percent that don’t eat the marshmallow go on to live lives that are qualitative and quantitatively better than the kids that do eat the marshmallow.

But you can go and look at this on Youtube.

You can go and see this experiment being carried out. And what is most illustrative is what the children do that don’t eat the marshmallow.

The kids that eat the marshmallow do something similar:

they stare at the marshmallow, they look at it.

The kids that don’t eat the marshmallow -can you imagine three-year-olds, four-year-olds? it’s kind of obvious- the kids that don’t eat the marshmallow: they put their head on their hands, they get up and stare at the wall, they look at their shoes.

Because at the age of three they’ve already realized how little power they have over themselves, over their own nature.

The lesson:

the diet fails in the supermarket, not at home. If I go to the supermarket and I buy chocolate, and that chocolate gets to my house, my willpower might get me through one day, it might be getting through the end of the week, it might get me to the end of the month, I might last a year…

But one day something bad will happen: I’ll come home tired my willpower will not be there and I will eat that chocolate.

The marshmallow test: the most powerful tool, on three or four-year-old children, to determine the quality of their lives the rest of their life.

Now, marshmallows don’t work on grown adults, so I wouldn’t recommend we use the marshmallow test to make your decision of who’d you bet on.

Let’s go back to Warren Buffett and his three criteria:

the three criteria of Warren Buffett.

And Warren Buffett makes this decision pretty damn well: sixty billion dollars of Net worth through deciding “would I bet on this person or not?”. And if you look at the structure of a lot of his deals he takes ten percent of all the future income of this person, of this team, of this company, on these three criteria.

The second criteria of Warren Buffett:

Energy.

Energy is health and a bias to action:

healthy people, people who don’t get ill often, people when they get a cold there back to work tomorrow cuz they recover quick, they sleep well.

Bias to action: people have a tendency to take action over thinking about action.

Energy is about vitality and a bias to action.

The third criteria of Warren Buffett:

Intelligence.

But not chess intelligence, not business school intelligence, not sitting in a room for four years designing a strategy intelligence.

He’s talking about adaptive intelligence: when you’re running down the street and a lamp post is coming towards you, adaptive intelligence is the intelligence to see the pattern, see the lamp post coming and change your course just enough but instead of taking it in the forehead you take the blow on the shoulder and you keep moving.

So number two: energy.

Number three: intelligence.

But without number one Warren Buffett and I would rather you were dumb and lazy.

Without number one you’ll be a danger to yourself.

Without number one you’ll be danger to your family and to society.

Number one, Warren Buffett’s number one criteria…

Number two is energy. Number three, intelligence. But without this those two are dangerous.

Number one is integrity.

But integrity is that you say no to most things.

Integrity is really about an alignment between what your calendar says you do and what you say you. And if you say yes to most requests, if you can’t think of the time you said no in the last day, in the last week, your life has been divided into thousands of little pieces and spread amongst the priorities of other people.

So to live an integral life, to live a life true to your own values means that you say no very often.

Integrity, energy and intelligence.

Do they seem like good criteria?

Do they seem like good criteria?

They worked for Warren Buffett… They seem like good criteria?

Did you use these criteria in taking this decision? in choosing the one person to own ten percent of all their future income?

These three seem like good criteria for me, I use them, I often use them.

They seem like good criteria. Now, there’s a person in this room that without paying me a thousand Euros, without doing anything different, without raising your hand, without moving, you owe more than ten percent: you own one hundred percent.

The person in this room that you don’t have to pay money, you don’t have to go to me, you don’t have to speak to anyone, and you will own one hundred percent of everything, month after month, after month.

So I very much hope that you each day work very hard to maximize integrity, maximize energy maximize intelligence.

Because if you bet on someone else for ten percent, I damn well hope, you put everything you can into maximizing these three in your own life.

And given that we got a few minutes, How about some tools?

I’ll leave you with some tools: one tool to maximize your intelligence, one tool to maximize your energy, one tool to maximize your integrity. And you can put these into action right now.

Intelligence: write stuff down.

If you write down ideas you’ve had today, if you write down people you’ve met, describe things that are going on, six months from now you won’t be the intelligence of one moment: you’ll be the accumulated intelligence of six months of ideas, six months of things written down, six months of people’s quotes.

When I was fourteen years old my biology teacher made us write down five minutes everyday, whatever we wanted. I remember day one. Pen touched paper: “This is stupid, What are we doing?”

Day two, again: “This is stupid. What are we doing?” Day three: “He’s still doing this!”

Day four: “Strange thing happened to me on the way to school today…”.

Day five: “My brother said something to me this morning…”.

I’ve written everyday of my life since I was fourteen years old. I know where I was every day of my life since I was fourteen: I know what I was thinking, I know what I felt like, I know who I was with.

Start writing down your life, it’s the most valuable resource you have: your own life. But so few people take the time to document it. Write your life down, describe the marshmallow.

Energy: high-performance athletes. I’ve spent a lot of time over the last five years interviewing the high-performance athletes of Spain: Josef Ajram, Kilian Jornet, Miquel Suñer.

Josef Ajram: ten times he’s competed in the Marathon des Sables. Two marathons a day, six days across the Sahara.

And Josef tells me: he finishes because he never thinks about more than fifteen minutes ahead. He runs for fifteen minutes he stops, has a drink, another fifteen minutes, another fifteen minutes, his mind never goes beyond fifteen minutes.

He says “anybody can run for fifteen minutes”.

He’s run the Marathon des Sables because he’s never, ever, let his mind see more than the next fifteen minutes.

Miquel Suñer swims open water, without a wetsuit, across the english channel. No wetsuit! Forty two thousand strokes to leave the english coast over to france.

Fourteen, fifteen-degree water; the cold seeping in with every stroke. How does he do it?

Because his mind is never further than stroke, stroke, breath; stroke, stroke, breath. Hour after hour, swimming, but he’s never allowing is mind to go anywhere beyond: stroke, stroke, breath.

With the marshmallow: deal with one marshmallow at a time, one marshmallow at a time.

What’s the next step? Do not let your mind jump forward and see the biggest thing. Alpine climbers see the next inch.

Ranulf Fiennes, oldest man from europe to climb Everest: failed three times; on his last attempt his wife said “Ranulf, climb it like the horses”.

He looked at her: “What you mean like the horses?”.

She’s an animal trainer: “A horse has no concept of the finish, a horse runs until it collapses. Climb everest one step at a time. Ask yourself one question: “can I take one more step?” “Yes!” take it. “No!” pause. “Yes!” take it, “Yes!” take it.

And on one of those steps he stood on the summit.

Energy: deal with next unit, one marshmallow at a time, one marshmallow at a time.

Integrity: Do you know how a child spells love?

How does a child spell love?

T-I-M-E

This world is full of good intention… But, the way you see if an executive really is behind an initiative you open their diary and you count the hours.

If you say your parents are important to you, open the diary and show me the hours.

The coherence between a diary and your values is where integrity begins.

And it’s kind of horrific when you start to count, when you start to look and start to become aware of where your time goes… So little of my time really goes to the things that I know and I mean to do. So often I slip off into facebook and what was supposed to be a minute, is an hour, and then lunch comes.

But those minutes, once you start to get the minutes dedicated things that matter…

And the truly important thing to remember about the marshmallow test is that there’s hundreds, and thousands, and millions of marshmallows in your life: hundreds of little decisions, minutes after minute, day after day that all sum up.

And success in life is not one massive good decision, not one marshmallow not eaten;

and failure, is not one marshmallow eaten, or one poor decision.

Failure is repeated bad decisions;

success, is repeated, consistent, good habits.

We so underestimate what we can achieve in a year and so overestimate what we can achieve in a day. A page a day and you have a book in a year: you’ll never write a book in one day.

But this time, once you started dedicate the time right, I had the privilege is spending a day with Kilian Jornet -probably Spain’s top athlete, ultra man- when I met him he just finished running the Lake Tahoe Rim Run: 288 kilometers, 19 kilometers of vertical ascent and he run it in 36 hours.

What the hell goes through a man’s mind as he runs for 36 hours?

But when he runs, do you know what the other competitors say about Kilian?

“He looks like he’s enjoying it”.

The other runners are suffering and they’re looking down:

Killian is running touching the leaves as he runs past, smelling the smell of the forest, feeling at the end of the track beneath his feet.

He runs for thirty six hours because he’s absolutely there, his mind is nowhere else but in the run, in the path, in the forests, feeling completely alive.

But when you do get your diary too much up to your values, getting your life one hundred percent present, and experiencing every little piece,is what took Killian to be #1 in the world in the hardest sport in the world.

So the lesson, rule #1 for success -and I brought a few for all of you to see if you can achieve it- the rule for success: when you have a marshmallow don’t stare at it.

The diet doesn’t fail because of weakness of will, the diet fails because the chocolate is there.

If you want to stop watching television take the batteries out of the remote.

If you want to do more exercise, put your running shoes next to the door.

It’s small, small changes…

And when I come back five years from now, and I ask: “Who did you bet on?

the answer that I want:

Yo mismo! (Spanish for myself)

When I come back ten years from now, the answer that I want is “Yo mismo!”

And twenty years from now, I want you to have written stuff down;

I want you have dealt with one step at a time;

I want you to make sure your diary aligns completely, you say “no” to the things that don’t fit with what’s important to you.

And twenty five years when I come back here I will look out on the most successful group of people, because they’ve lives their lives fully.

Who would you bet on?

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