In the late 1870s, A Dublin-based shoe company sent 2 salespeople from their head office to a new territory in rural Africa. The two salespeople, Willy and Jimmy, travelled out on boat, trains and foot to reach the rural African areas that was to be their new sales area.
2 months later, 2 telegrams arrived in the Dublin headquarters.
The first telegram from Willy read “Terrible news. They don’t wear shoes.”
The second telegram from Jimmy read “Fantastic opportunity. Never seen a greater need for shoes. Much work to do.”
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