Branding 101

Branding 101

The most simple rule of product branding:

You are either:

  1. Different
  2. Better
  3. Cheaper
  4. or Not Going to Be Around Very Long

Which are you?

If you are not 100% clear on your answer, I recommend taking some time to work through this Value Proposition Canvas developed by Alex Osterwalder.

value_proposition_designer_draft

You can get more information and tools at Alex’s website dedicated to the Value Proposition Canvas.