Branding 101

The most simple rule of product branding:

You are either:

  1. Different
  2. Better
  3. Cheaper
  4. or Not Going to Be Around Very Long

Which are you?

If you are not 100% clear on your answer, I recommend taking some time to work through this Value Proposition Canvas developed by Alex Osterwalder.


You can get more information and tools at Alex’s website dedicated to the Value Proposition Canvas.

2 responses to “Branding 101”

  1. Hello Conor

    I was wondering what services you offer…

    I know you do Keynotes, do you business consulting, coaching, that kinda thing?

    Thank you for your wonderful content — your videos have helped me tremendously and become the barometer for what I measure all other content

    1. Thank you for your kind comment. I do keynotes and teaching. I don’t do consulting… spent 10 years at Accenture early in my career and happy to not sell my time ever again!

      Recently I decided to dedicate all of my efforts to build Vistage in Spain, and all mentoring/coaching services I now channel through Vistage.

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