It doesn’t matter how incredible your ideas are if nobody pays attention. It doesn’t matter how great your business if you can’t capture the attention and interest of customers, employees, investors and suppliers.
There are 7 triggers of fascination.
Power – Take command of the environment
Pasion – Attract with emotion, irrational, irresistible charm
Mystique – Arousing curiosity
Prestige – Increase respect, aspiration
Alarm – Driving urgency
Vice – Creativity, Deviation from the norm, See things differently
Trust – Connection through consistency and predictability
The book begins with the statement “Life is difficult”. It is my failure to understand this, believing that my life should be easy and problem-free that is the root of suffering.
Life is not meant to be easy, and is a series of problems which can either be handled or ignored.
Discipline is required to solve life’s problems rather than ignore them. Discipline is made up of 4 aspects of how we chose to live our lives.
The 4 Aspects of Discipline:
Delaying gratification: Sacrificing present comfort for future gains.
Acceptance of responsibility: Accepting responsibility for one’s own decisions.
Dedication to truth: Honesty, both in word and deed.
Balancing: Handling conflicting requirements. Scott Peck writes of an important skill to prioritize between different requirements – bracketing.
Carl Jung, said “neurosis is always a substitute for legitimate suffering.” Neurotics make themselves miserable; those with character disorders make everyone else miserable. Everyone is neurotic or character-disordered at some time in their life, and the balance is to have a structure and relationships in your life than can help you see your lack of balance before you hurt yourself (or others).
Dedication to the truth represents the capacity of an individual to modify and update their worldview when exposed to new information discordant with the old view. Dedication to truth implies a life of genuine self-examination, a willingness to be personally challenged by others, and honesty to oneself and others.
Really coming to terms with oneself is very hard and painful work. Most people prefer to complain about their pain and continue their self-destructive patterns than to take up the challenging task of constructing a self and a life they could really live with.
Resilience or Mental Toughness is the capacity of some people to stay strong in the difficult times, when challenges abound, when the receive the blows of life. Some fall apart and cannot function, whilst a few stay strong and find the path through. What are the 3 tools of mentally tough people?
I recently spoke about these tools at the IESE EMBA session on High Performance Psychology where I shared the stage with Xavi Escales, CEO of ASICS Iberia and Fernando Belasteguin (Bela), the world’s #1 Padel player for the last 13 years.
– Use statistics 1:35
– Cite credible sources 1:56
– Reference policies, standards or rules 2:12
– Establish urgency or scarcity 2:32
– Demonstrate pain and gain 3:39
– Build alliances 4:27
– Use social proof 4:49
– Use reciprocity 6:01
– Encourage commitments and consistency 7:28
– Use contrasts 8:22
– Make ideas tangible (“the wall” vs immigration reform) 9:33
Establish Long term Commitment
– Identify shared values and principles 11:31
– Connect to higher level goals 12:50
– Build rapport and trust 13:31
– Like and be likeable 14:51
– Request their assistance or advice 15:47
– Be influenceable 18:05
– Lead by example 18:44
This is an interview that I recorded with Christoph Magnussen during the EO Global Leadership Conference recently. It is part of a series of video blogs that Christoph is producing called: WorkDay Vlog.
Christoph has some great videos on his channel Workday Vlog and Worktools – covering the new way of work, cloud tools for your company (office 365 vs Google Apps), the life of a tech entrepreneur.
The Making of the Interview
In a new move for the youtube video creator community… we actually have a short facebook live “the making of” video of myself watching Christoph getting ready for the shoot:
Were you at the EO GLC? What did you learn? What lesson will you take home and put into your business and into your local chapter?
“A problem well stated is a problem half solved” Charles Kettering
The most read post ever on this blog is Amazon Staff Meetings: “No Powerpoint”. It shares the story of how Jeff Bezos banned powerpoint from management meetings at Amazon. His reason: “powerpoint is easy for the presenter and hard for the listener”. At Amazon, if you want to request resources, you must write out a 6 page memo laying out the details of your request.
This week’s video is How to Improve your Clarity of Thought.
What seems clear in your head is not clear. What you can write out and it still remains clear… this is clarity of thought.
I have a lot of posts on the blog about the mechanics of writing well: