This video comes from the foothills of the Wicklow mountains, near my parent’s house in Dublin.  I was teaching at the UCD Smurfit Business School and then spent the weekend down in Wexford at the opera festival.  My parent’s have been big supporters of this festival over the last 20 years and it was important to me to see it with them.

What Lesson Have You Learnt?

I ask a question: What is the most important lesson you have learnt in life?  I’d love to hear from you.  What would you say is the most important lesson you have learnt about living life well?

If you liked this post, you will also like Life is Difficult, How to Handle it or 65 Lessons Learned at Tony Robbins’ Event.

This video is about 4 different types of audience that you can face as a speaker and how to adjust your objectives and manner of engagement to each of these distinct audience groups.

The 4 Types of Audience

There are four types of audience, and consequent persuasive strategy that you can come upon when you are seeking to move a group to action through your speech.

  1. Friendly. Your purpose: reinforcing their beliefs.
  2. Apathetic. Your purpose is to first to convince them that it matters for them.
  3. Uninformed.  Your requirement is to educate before you can begin to propose a course of action.
  4. Hostile. You purpose is to respect them and their viewpoint. The most you may be able to gain is respect to listen to your views. It is key that you can present some information that is viewed as new to the audience before asking for any change in their position.  This is firstly courteous, but also gives the listener’s ego room to change without feeling demeaned (“based on this new information, I ask you to change”)

Dealing with a Hostile Audience

Specific Actions for Hostile Audiences

When providing new information it is vital that you help the listeners “assimilate”.  How can you make it real for them?  There are a number of techniques to bear in mind.

  • Use stories (ideally real stories), metaphors, hypothetical situations
  • Stress common ground
  • Present statistics/data that is clear to conclude from
  • Address conflicting evidence (what are the strengths and weaknesses of the conflicting evidence)
  • AVOID exaggeration or gross hyperbole.  The use of exaggeration in a number of areas of public debate has caused extreme entrenchment of the opposing sides. eg. abortion, climate change. The persuasive speaker works hard to keep to the facts and be clear about the logic of the proposed course of action.

How can you influence people who are close to you without impacting the quality of your relationship?

  • What do you do to influence a behaviour of your child?
  • How do you speak to a friend with an addiction that is affecting their life?
  • How can you help a family member with a poor habit that is affecting their quality of life?

How to Influence People who are Close to you (without damaging the relationship)

Michael Pendelton of Yale University has spent many years looking at how families can intervene in the life of a loved one with an addiction problem and achieve lasting positive change. He has shown that long term, forcing change will not work.

There are 3 ingredients that are necessary to achieve lasting change in a person who is challenged with an addiction.

Let me know in the comments below what you think of Michael’s influencing strategy?  Is it realistic?  Can you see it working in your relationships?

This video is about Cialdini’s 6 Moments of Power from his book “Influence”.

Here is Dr. Robert Cialdini’s book “Influence: The Psychology of Persuasion”

About the Book

Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

This video comes from IESE during the Executive MBA (EMBA) intensive week in Barcelona. Florian Mueck, John Zimmer, Tony Anagor and Tobias Rodrigues all share wisdom on:

  1. public speaking
  2. hand gestures
  3. giving constructive feedback and
  4. the powerful pause

The Guests on this Week’s Video:

Why are Experts so often poor Communicators?

Here is why…  If you are reading this via email, check out the video on the blog: Why are Experts so often poor Communicators?

This is a video about Experts and Fakes, Charlatans and Gurus. I share a 2×2 matrix looking at the 4 types of skill/communication ability.

I also discuss the idea of “craftsmanship” – where one person does all of the parts of a job from idea to execution and the special type of innovation that can come when one single individual understand how all the elements of the work flow together.

There are 2 types of teachers

  • a) the teacher who is great at teaching beginners,
  • b) the teacher who is a guide for advanced students and experts. A great “beginner teacher” is often not a great “advanced teacher”.

Check out Rich Mulholland’s video about “craftsmanship”:

You are going to give a TED talk? You want to give a TED talk? It is on your bucket list to deliver a TED talk?  This video is for you…

The 10 Areas to Prepare a TED Talk

ted

Learn about the 10 areas:

This is a 20 minute video covering 10 areas that you will need to work on in order to Prepare, Deliver and benefit from a TED Talk.

 

TED Talk Further Materials: