I heard David Meerman Scott share this question in a recent Elevate podcast episode with host Bob Glazer. He was asked by someone “Imagine you are in a room with 2,000 people. What could you confidently say you are the best in the room at?”

Take a moment to reflect on this question. I imagined myself in a room full of entrepreneurs, leaders, teachers… and wasn’t sure I could give a completely confident answer.

Now imagine that you have 20 years before you step into that room… What do you want to be able to say in 20 years that you have done the work to truly be a master, to have established a reputation for excellence, to have made a difference? Write that down.

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