I was on the EO Barcelona chapter retreat last month. The retreat was based around the book Necessary Endings.
“Necessary Endings” by Dr. Henry Cloud is about the essential skill of knowing when — and how — to end things that aren’t working, whether in business, relationships, or personal life.
The Core Idea
Just as a rosebush must be pruned to flourish, we must deliberately cut away what is dead, diseased, or simply “good enough but not good enough” to make room for what’s truly needed in our businesses, our lives (and our gardens).
Growth and progress require endings.
The Three Types of Things That Need Ending
Cloud identifies three categories worth cutting:
- things that are hopeless and will never get better (dead branches);
- things that are destructive and draining resources (sick branches); and
- things that are good but holding back something better (good branches… this is hard).
Cloud uses rose pruning as his central metaphor — a skilled gardener doesn’t prune reluctantly; they prune strategically, knowing it’s the path to the best buds. The same discipline applies to leadership and life.
The Strategic Pruning Playbook
My friend Severin Sorenson put Google LLM to good use to produce the following presentation summarising the ideas in the book:
Why We Resist Endings
Much of the book explores the psychological and emotional barriers — false hope, misplaced loyalty, conflict avoidance, sunk cost thinking — that keep us stuck in situations past their useful life.
One of the chapters that had a big impact on me was on the subject of hopelessness. There is a power in getting yourself into a state where you no longer hold any hope that there is a likelihood of change without significant evidence of new habits and structures. Hope is a valuable tool, but I think I overuse it in my life. It is probably an advantage to an entrepreneur to be more hopeful than the norm, but it becomes an achilles heel when overused.
Getting Hopeless… There is a distinction between hope and wishful thinking. Where there is evidence of a possibility of future change, you can remain hopeful. Where there is just an expression of intent to change, you need to see that this is not hope… this is wishful thinking.
When talking can Still help
He offers a practical framework. Knowing which type you’re dealing with determines what action is appropriate.
- wise people respond to feedback… keep talking
- foolish people resist it but can learn… stop talking and set clear limits and consequences
- evil people actively harm… get your lawyer, protect yourself.
Face the Sadness
Endings are hard because grief is real. The book addresses the emotional work of letting go as a necessary part of moving forward.
The book is valuable for anyone managing people, businesses, or organisations. The inability to end underperforming relationships, strategies, or initiatives is one of the most common reasons businesses — and leaders — plateau or fail.
EO Barcelona chapter retreat
Thanks to the organisers and all who participated. If you are an entrepreneur with a business that turns over more than $1M you would benefit from exploring what Entrepreneurs’ Organisation has to offer.

if you liked this post you will also like The 4 Methods of Decision Making and The 5 Proven Paths to Failure.
