Category Trust

Relationship First, Persuasion Second

I was listening to the Very Bad Wizards podcast episode #97 on how we really change our minds.  They discuss a manifesto for a new virtual country called Rationalia that was initially shared on social media by Neil Degrasse Tyson.  Here’s a very good reflection from Neil on the controversy triggered by his suggestion. In […]

Sales: What is your Painful Problem to Solve?

What is your painful problem to solve? Sales is not about describing your product, your process or your friends. It is about explaining to the buyer a problem that they have, and giving them a glimpse of a world where that problem has gone away. What would it feel like to live in a world […]

Hide the Art (especially Toastmasters)

Toastmasters is a wonderful organisation for anybody who wishes to improve their ability to speak with impact. However, there is something that has often challenged me with the “best” toastmaster speeches. They are very clearly the work of someone who has worked very, very, very hard on the words, gestures and voice that they use […]

No one buys a $57,000 watch to tell time

I came across this paragraph in a blog post by sales professional Grant Cardone. “No one buys a $57,000 watch to tell time. People buy things to solve problems. The cost of the item isn’t what matters. Once the buyer is able to see the problem the product solves, their decision becomes much easier to […]

6 Keys to Get Your Email Read [Video]

6 Keys to Get Email Read Here are 6 keys to engage the reader when you ask for some help via email: Indicate the social connection between sender and reader – where did you meet?  who put you in contact?  “We met at the Foundum Unplugged conference 2 weeks ago” Understand the readers perspective – what context (background information) […]

The Real Reason Why Audiences Love Reality TV

I was watching the UK version of the TV show “The Apprentice” a few months ago.  This particular week’s challenge was to sell caravan and camping equipment at a trade show. Early on, there was a key decision to make: Which model of caravan would the team try to sell? Now, this was a trade […]

Accepting Feedback

At the end of every course I teach at IESE Business School, all participants give extensive feedback on their experience of the course, the facilities… and on my role as a teacher. When the summarized feedback reaches me a couple of weeks later, I open the pdf in a state of nervous tension.  I am preparing […]

TEDx University of Navarra: The Discipline of Finishing

I had an opportunity to give a talk at TEDx University of Navarra in April this year.  The talk has just made its way up to YouTube. If you had 1000€ and you could invest that money in someone’s future, who would you bet on? Is it yourself? Social Media Thanks to Sara Navarro Cuesta for […]

10 Things we Hate about Bosses

10 things that employees surveyed last year by the Great Place to Work organisation said contributed to poor management: Lack of Recognition and Appreciation – employees who believe that managers do not really appreciate the work, energy and effort put in during their days and sometimes evenings Poor Communication – employees want to find out […]

TED Education: What could Joshua Bell do?

This post is a follow up to the TED-Education post yesterday: What Aristotle and Joshua Bell teach us about Persuasion.  If you haven’t already watched the lesson, you’ll need to as background to the material in this post.  You can watch it here on TED Education. What could Joshua Bell do to get his music heard […]

Centrifugal Performer

By Milica Ilic

Manner of Speaking

"All the great speakers were bad speakers at first." — Ralph W. Emerson

breath2x2

breathing made easy

Anna S. E. Lundberg

Coach, trainer, mentor