Category: Trust
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No one buys a $57,000 watch to tell time
I came across this paragraph in a blog post by sales professional Grant Cardone. “No one buys a $57,000 watch to tell time. People buy things to solve problems. The cost of the item isn’t what matters. Once the buyer is able to see the problem the product solves, their decision becomes much easier to […]
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6 Keys to Get Your Email Read [Video]
6 Keys to Get Email Read Here are 6 keys to engage the reader when you ask for some help via email: Indicate the social connection between sender and reader – where did you meet? who put you in contact? “We met at the Foundum Unplugged conference 2 weeks ago” Understand the readers perspective – what context (background information) […]
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The Real Reason Why Audiences Love Reality TV
I was watching the UK version of the TV show “The Apprentice” a few months ago. This particular week’s challenge was to sell caravan and camping equipment at a trade show. Early on, there was a key decision to make: Which model of caravan would the team try to sell? Now, this was a trade […]
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Accepting Feedback
At the end of every course I teach at IESE Business School, all participants give extensive feedback on their experience of the course, the facilities… and on my role as a teacher. When the summarized feedback reaches me a couple of weeks later, I open the pdf in a state of nervous tension. I am preparing […]
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10 Things we Hate about Bosses
10 things that employees surveyed last year by the Great Place to Work organisation said contributed to poor management: Lack of Recognition and Appreciation – employees who believe that managers do not really appreciate the work, energy and effort put in during their days and sometimes evenings Poor Communication – employees want to find out […]
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TED Education: What could Joshua Bell do?
This post is a follow up to the TED-Education post yesterday: What Aristotle and Joshua Bell teach us about Persuasion. If you haven’t already watched the lesson, you’ll need to as background to the material in this post. You can watch it here on TED Education. What could Joshua Bell do to get his music heard […]
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TED Education: What Aristotle and Joshua Bell can teach us about persuasion
I wrote “Give a TED talk” on my bucket list 4 years ago, today I feel happy to see the idea come to fruition. It is not a TED Talk per-se, i.e. it is not up there on a stage, but in my mind almost better – a lesson from my class, and a concept […]
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The Speech Act Theory of JL Austin
The Words, the Meaning, the Effect As we communicate, there are 3 separate processes at play: what we say, what we mean when we say it, and what we accomplish by saying it A rhetorician would call these 3 separate processes: 1) locution, 2) illocution, and 3) perlocution. In my courses we use the shorthand “Point X” to […]