Tag: Rhetoric

• June 5, 2014

  Framing is Everything

  Rory Sutherland tells some wonderful stories about the power of framing.  If you want to be persuasive, you must get good at framing the argument.  Good framing shifts the argument to a playing field where you can achieve your ends and the other can feel that they have gotten a good deal. Prices are not…
• April 18, 2013

  IESE Webinar [Video]: Develop Your Communication Skills

  

  The Webinar: This is the recording of the IESE Develop Your Communication Skills webinar we ran on 13th April 2013.  It is here on the IESE Business School YouTube channel. Storify Summary of the Webinar via Twitter Hashtag: #iesewebinar Communication Skills Webinar with Prof. Conor Neill http://t.co/rzT7nCPaVB #storify #iesewebinar #communication — IESE Business School (@iesebs)…
• January 17, 2013

  TED Education: What could Joshua Bell do?

  This post is a follow up to the TED-Education post yesterday: What Aristotle and Joshua Bell teach us about Persuasion.  If you haven’t already watched the lesson, you’ll need to as background to the material in this post.  You can watch it here on TED Education. What could Joshua Bell do to get his music heard…
• January 14, 2013

  TED Education: What Aristotle and Joshua Bell can teach us about persuasion

  

  I wrote “Give a TED talk” on my bucket list 4 years ago, today I feel happy to see the idea come to fruition. It is not a TED Talk per-se, i.e. it is not up there on a stage, but in my mind almost better – a lesson from my class, and a concept…
• December 10, 2012

  The Speech Act Theory of JL Austin

  The Words, the Meaning, the Effect As we communicate, there are 3 separate processes at play: what we say, what we mean when we say it, and what we accomplish by saying it A rhetorician would call these 3 separate processes: 1) locution, 2) illocution, and 3) perlocution.  In my courses we use the shorthand “Point X” to…