This is an interview with John Zimmer, one of the leadership communications coaches who joins me regularly at IESE Business School for various programs. This week we are teaching the Executive MBA program.
John has a wonderful blog: Manner of Speaking. Four of the top posts at his blog are:
IESE Business School is a global business school offering MBA and Executive Education programs. Ranked #1 in world by FT, four years in a row (2014-2018). IESE has locations in Barcelona, Madrid, New York, Munich and Sao Paulo.
The Mission of IESE Business School
The mission of IESE is to develop and inspire business leaders who strive to make a deep, positive and lasting impact on the people, companies and society they serve.
“We want to educate leaders to whom we can entrust the future of business and society. For this reason, we develop the integrity, spirit of service, professional excellence and sense of responsibility of all those who take part in one of our programs.”
IESE Business School
IESE Business School activities are centered around three management axes:
general management approach
people-centered vision, with the ethics and social responsibility that entails. We believe that companies are, above all, communities of people who work better in atmospheres of respect and trust.
Nothing brings more opportunity into your life than speaking well in public.
I have been teaching for 16 years on many leadership programs at IESE Business School. Today I’m sharing a playlist of a series of videos that we put together as an introduction for participants of future courses.
There are 10 videos in the full playlist with a total duration of about 60 minutes.
I have the privilege of teaching at a number of top business schools around the world. Last week I gave classes at Harvard and at MIT. This is a video from IEEM Business School in Montevideo, Uruguay where I spend a week each October teaching on their MBA and Executive Leadership programs.
The video is a good short (90 seconds) description of what I want participants to learn through my Leadership Communications program.
Amazing things happen right in front of us every day, but human beings have lost the capability to become inspired by the little things. Mariano uses magic to show us that everyone has the ability to cultivate awe and wonder from their daily lives.
Mariano was born in Huesca, a small town in the North of Spain, and moved to Madrid when he was 18. He is a professional business person with a twinkle in his eye; his experience is in consulting, and his passion is in magic and the art of Illusion. Mariano’s capability of mixing those two world in his daily life is truly inspiring, and he takes the TEDxIESEBarcelona stage at IESE Business School in Barcelona, to describe the lens through which he views life.
A good gardener creates the conditions for growth of a garden, but cannot force the flowers to grow in an exact way. The good gardener creates the conditions and accepts what arises.
The bad gardener fights what arises. The bad gardener hacks and chops and fights against the natural growth of nature.
The good gardener changes the conditions and different plant shapes and varieties arise.
In each case the attitude of the gardener is “Interesting! I wouldn’t have expected that.” Creative indifference as a gardener is a deep curiosity, and an openness to delight in the million and one ways that nature can arise.
Good Teaching as Good Gardening
I want to teach more as a gardener than as a sculptor.
Up to now I often find that I am trying to remake a participant into my image of what she could be – I am metaphorically hacking off bits of stone and adding bits of paint.
A good gardener allows the plant to grow in its own unique way. Nature is difference. Nature is no straight lines, no leaf exactly like any other leaf, no flower exactly like any other flower.
I want to focus more on creating the conditions for growth in the classroom, during the breaks, during the lunches… that would allow the participants to grow in their own individual way – and have less fixed ideas about how each individual will use those conditions. I want to be willing to allow the person to become who he is to become, rather than my ideal of what he could be.
Good strategy begins with a clear diagnosis (widely accepted) of the real current condition of the business. If there is nothing painful then this is strategy driven by internal politics, not strategy driven by a determination to be the best company, team that we can be.
Good strategy clearly articulates the challenges (big potholes on our path). If there are no scary challenges, then it is not good strategy. There are dangers out there that can kill your business. If you are not vigilant, the bugs and the weeds will take over the garden.
Good strategy covers “Ideology” – There is an answer to “who are we?” As people, as leaders? Michael O’Leary shows that “cheap” can win – but has to be lived by the full organisation. It is not enough to live values – to be a trusted organisation, a trusted leader, values must be both explicitly expressed and lived daily. Are these still lived? Aspirational values not being lived = loss of all trust and company becomes commodity. Image to the right comes from “Walking the Talk”: Under-promising is almost as dangerous as over-promising.
Good strategy articulates the set of coherent daily, weekly, monthly actions that must be inculcated, measured and made habitual? What systems – budget, motivation, talent, metrics?
Good strategy addresses the question: How do we concentrate our resources in areas where our opponents are weak? What are the real sources (that customers really care about) of our advantages? “Don’t attack walled cities”
Good strategy addresses innovation and change: How do we as an organisation cheaply explore ideas? How do we embrace “trying, failing & improving”? Is it career suicide to lead a failed product launch? If so, there will be no innovation.
Good strategy understands sales. Neil Rackham tells us that today’s customers are polarizing around extremes of transaction oriented (“give me your price for this”) and trusted relationship (“help me think and I’ll pay you well”) – you cannot target both groups with the same approach. Transactional – push towards self service. Trusted – over-resource with senior experts; only chase projects with very high win probability (coming second is worse than not bidding).
What else is important? What challenges do you face when you are tasked with defining strategy?
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