Business Trends for 2020: The year of Purpose

IESE Business School Professors Mireia Gine, Yago de la Cierva, Mike Rosenberg, Mireia de las Heras and Javier Diaz-Gimenez share 5 important business trends for 2020.

What are the Business Trends for 2020?

  • Purpose is on the boardroom agenda, it is no longer sufficient to “turn a profit”
  • Social Intelligence is the key type of intelligence
  • Work and life integration will become more important to attract and retain talent
  • Consistency is the most important element of leadership.
  • GDP becoming obsolete as a measure of overall economic activity, we need to include sustainability over the long term into our measure.