This is an interview with John Zimmer, one of the leadership communications coaches who joins me regularly at IESE Business School for various programs. This week we are teaching the Executive MBA program.

John has a wonderful blog: Manner of Speaking. Four of the top posts at his blog are:

About IESE Business School

IESE Business School

IESE Business School is a global business school offering MBA and Executive Education programs. Ranked #1 in world by FT, four years in a row (2014-2018). IESE has locations in Barcelona, Madrid, New York, Munich and Sao Paulo.

The Mission of IESE Business School

The mission of IESE is to develop and inspire business leaders who strive to make a deep, positive and lasting impact on the people, companies and society they serve.

“We want to educate leaders to whom we can entrust the future of business and society. For this reason, we develop the integrity, spirit of service, professional excellence and sense of responsibility of all those who take part in one of our programs.”

IESE Business School

IESE Business School activities are centered around three management axes:

  • global mindset
  • general management approach
  • people-centered vision, with the ethics and social responsibility that entails. We believe that companies are, above all, communities of people who work better in atmospheres of respect and trust.

This video comes from IESE during the Executive MBA (EMBA) intensive week in Barcelona. Florian Mueck, John Zimmer, Tony Anagor and Tobias Rodrigues all share wisdom on:

  1. public speaking
  2. hand gestures
  3. giving constructive feedback and
  4. the powerful pause

The Guests on this Week’s Video:

Today I am sharing a post from John Zimmer...

There is a small group of blogs that I always read.  One is John Zimmer’s Manner of Speaking.  This week he shared a video he found of Kevin Spacey (the actor) talking to an audience of online marketers.

Kevin Spacey talks about 3 ingredients of compelling stories:

  1. Conflict – there must be obstacles in the path of the hero
  2. Authenticity – the story must feel real
  3. Audience – a speaker is not a speaker without an audience (just some crazy man shouting at a wall) – feed the hunger for wisdom, for real experience and for connection of an audience and you will have them.

Read more over at John’s blog:

Kevin Spacey’s Three Key Elements to a Compelling Story

Stories are important for almost any communication situation. Spacey’s advice to those in business or marketing?I think it starts with what story do you want to tell. And if you start with what story you want to tell, everything else will follow. … Begin very simply and then start to build the blocks toward telling that story. What’s the best and most efficient and most compelling way that I can tell that story?

via Kevin Spacey’s Three Key Elements to a Compelling Story.