Today I am sharing a post from John Zimmer...

There is a small group of blogs that I always read.  One is John Zimmer’s Manner of Speaking.  This week he shared a video he found of Kevin Spacey (the actor) talking to an audience of online marketers.

Kevin Spacey talks about 3 ingredients of compelling stories:

1. Conflict – there must be obstacles in the path of the hero
2. Authenticity – the story must feel real
3. Audience – a speaker is not a speaker without an audience (just some crazy man shouting at a wall) – feed the hunger for wisdom, for real experience and for connection of an audience and you will have them.

Read more over at John’s blog:

Kevin Spacey’s Three Key Elements to a Compelling Story

Stories are important for almost any communication situation. Spacey’s advice to those in business or marketing?I think it starts with what story do you want to tell. And if you start with what story you want to tell, everything else will follow. … Begin very simply and then start to build the blocks toward telling that story. What’s the best and most efficient and most compelling way that I can tell that story?

via Kevin Spacey’s Three Key Elements to a Compelling Story.