Got a speech to give? What should I say?

That is a terrible place to start.

What’s the most important question you can ask yourself before preparing a speech?

It was fun to make this short “elevator pitch” video with the production team at @iesebschool only 7 floors to make my point!

This week I have been teaching at the Mid Atlantic Business School on the island of Santa Cruz de la Palma. This video shares a lesson that many participants took from the day: “Listen with Your Eyes“.

Hearing is a sense that differs from all our other senses, because it has a buffer. I am able to re-listen to the last 8 seconds of what I have recently heard. This allows me to pay little attention to what is being said, until I hear my name or a silence that indicates that someone is waiting for me to respond. We need to practice listening to a deeper level – what I call “listening with your eyes”.

If you liked this post, you will also like listening is seeking to be changed by another person and How to ask the best Questions.

Nothing brings more opportunity into your life than speaking well in public.

I have been teaching for 16 years on many leadership programs at IESE Business School. Today I’m sharing a playlist of a series of videos that we put together as an introduction for participants of future courses.

There are 10 videos in the full playlist with a total duration of about 60 minutes.

There are 4 steps to speaking with impact:

  1. Have something to say
  2. Say it well
  3. Say it with Intensity
  4. Connect with the people in the audience

Here’s the link to the Leadership Communications video playlist

 

This is a wide ranging collaborative video with Rich Mulholland and Seb Lora, two friends and great YouTubers.

We talk about making videos, living as a paid speaker, how to become a well paid expert, how to make powerful engaging videos… and enjoy an afternoon hanging out in Barcelona.

We spoke about AIDA as a model for engagement in speeches and for making videos:

  1. Attention
  2. Interest
  3. Desire
  4. Action

We spoke about how to go from local to global bookings as a paid speaker for companies and for events.

You should check out Rich & Seb’s channels:

 

This video is about Cialdini’s 6 Moments of Power from his book “Influence”.

Here is Dr. Robert Cialdini’s book “Influence: The Psychology of Persuasion”

About the Book

Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

This is an interview that I recorded with Christoph Magnussen during the EO Global Leadership Conference recently. It is part of a series of video blogs that Christoph is producing called: WorkDay Vlog.

Christoph has some great videos on his channel Workday Vlog and Worktools  – covering the new way of work, cloud tools for your company (office 365 vs Google Apps), the life of a tech entrepreneur.

The Making of the Interview

In a new move for the youtube video creator community… we actually have a short facebook live “the making of” video of myself watching Christoph getting ready for the shoot:

Were you at the EO GLC?  What did you learn?  What lesson will you take home and put into your business and into your local chapter?

“What if a writer is trying to tell a story and nothing much happens, nothing is resolved…”

How to Tell A Boring Story

Use: “and then this happened”.

The essential ingredient of a boring (it is going nowhere) story is the “and then this happened”…  “and then this happened”…  “and then this happened” structure.

There is no conflict.  

It is a laundry list of stuff happening… there is no sense of tension building and the listener getting curious and wondering about what is going to happen.

All good stories are a variation of: “Once there was a problem, but then it was resolved”

How to Make Story Engaging

Use lots of “but…” and “therefore…”  Check out the video below – it claims to have stolen the idea from Orson Wells, but I think ideas are meant to be stolen and shared.

PS I came across this gem from Nick Morgan’s blog the secrets of good storytelling.

Resources:  Check it out on vimeo: F for Fake (1973) – How to Structure a Video Essay from Tony Zhou

I uploaded my first educational tips video to youtube in January 2011.  I wanted to reach out to a wider audience than can come and attend IESE Business School in Barcelona or in Madrid, or those who read my blog.

Today, there are 77 short educational videos on the channel, and with 1.3 Million views, the channel has been a success far beyond what I ever would have expected.

The Future Evolution of my YouTube Educational Channel

My “Rhetorical Journey” youtube channel has now got over 16,700 youtube subscribers and over 1,3 Million views of the educational videos.  The top videos are:

Screen Shot 2014-11-09 at 12.42.04 Screen Shot 2014-11-09 at 12.42.18 Screen Shot 2014-11-09 at 12.42.29

I plan to continue to share short form video content via this channel.  I will produce 24 new videos over then next 12 months.

Launching Premium Long-Form Educational Content

Up to now I have only shared short tips or 5 minute segments of speeches.  I have received many requests for more, and deeper, material.

I have decided to create a new channel that shares full speeches and full classroom sessions.

Many of you are happy with the short tips that I will continue to provide via the free channel.

This channel is not for everyone.  This channel is only for those of you who want to go deeper into the material that I teach.  I will be sharing at least one new long-form video each month.

[Currently Free] Opening Video: What is Success?

There will be a number of free to view full speeches such as this one from The Leadership Concert in Romania.  This set of speeches was delivered with a full orchestra and concert pianist.

The Videos in the Series

Screen Shot 2014-11-09 at 12.18.01

The full leadership speeches and more available on YouTube Conor Neill Premium Content

Stories are Predictable

“We think of stories as a wildly creative art form but within that creativity and that diversity there is a lot of conformity. Stories are very predictable. No matter where you go in the world, no matter how different people seem, no matter how hard their lives are, people tell stories, universally, and universally the stories are more or less like ours: the same basic human obsessions, and the same basic structure. The structure comes down to: stories have a character, the character has a predicament or a problem—they’re always problem-focused—and the character tries to solve the problem. In its most basic terms, that’s what a story is—a problem solution narrative.” Jonathan Gottschall

The 7 Steps to the Perfect Story

From structure and plot to heroes and characters, your story must have 7 elements in order to engage the audience. Here’s an infographic from the Content Marketing Association that visually defines the process of storytelling:

Click the image below to view a larger version.

Source: Visual Portrait of a Story, adapted by Ohler, J. (2001) from Dillingham, B. (2001)