I uploaded my first educational tips video to youtube in January 2011. I wanted to reach out to a wider audience than can come and attend IESE Business School in Barcelona or in Madrid, or those who read my blog.
Today, there are 77 short educational videos on the channel, and with 1.3 Million views, the channel has been a success far beyond what I ever would have expected.
The Future Evolution of my YouTube Educational Channel
“We think of stories as a wildly creative art form but within that creativity and that diversity there is a lot of conformity. Stories are very predictable. No matter where you go in the world, no matter how different people seem, no matter how hard their lives are, people tell stories, universally, and universally the stories are more or less like ours: the same basic human obsessions, and the same basic structure. The structure comes down to: stories have a character, the character has a predicament or a problem—they’re always problem-focused—and the character tries to solve the problem. In its most basic terms, that’s what a story is—a problem solution narrative.”Jonathan Gottschall
The 7 Steps to the Perfect Story
From structure and plot to heroes and characters, your story must have 7 elements in order to engage the audience. Here’s an infographic from the Content Marketing Association that visually defines the process of storytelling:
Click the image below to view a larger version.
Source: Visual Portrait of a Story, adapted by Ohler, J. (2001) from Dillingham, B. (2001)
Kurt Vonnegut is an American writer (1922-2007) famous for his satire and humour in the face of desperate circumstances. He has a wonderful theory on “the shapes of stories” – which he presents in the 4 minute video available below.
Use the time of a total stranger in such a way that he or she will not feel the time was wasted.
Give the reader at least one character he or she can root for.
Every character should want something, even if it is only a glass of water.
Every sentence must do one of two things—reveal character or advance the action.
Start as close to the end as possible.
Be a Sadist. No matter how sweet and innocent your leading characters, make awful things happen to them—in order that the reader may see what they are made of.
Write to please just one person. If you open a window and make love to the world, so to speak, your story will get pneumonia.
Give your readers as much information as possible as soon as possible. To hell with suspense. Readers should have such complete understanding of what is going on, where and why, that they could finish the story themselves, should cockroaches eat the last few pages.
The Shape of Story
Thanks to Alex Rister on her blog Creating Communication for originally sharing this video. If you click through to her blog, she also shares an infographic with a summary of Vonnegut’s shapes of story.
7 Rules for Writing with Style
As a further glimpse into the mind of Kurt Vonnegut and his views on writing, here are 7 rules for “writing with style”: