Why do Stories work in Persuasion?

What makes them so effective in moving audiences to commit to action? Why is there currently an explosion of story courses, story gurus, business storytellers?

If you are reading this via email, you can watch the video on the blog: Why do Stories work in Persuasion?

What is a Story?

We think of stories as a creative art form but within that creativity there is a lot of structure. The building blocks of great Stories are predictable.

I have written extensively on how to tell great stories, the shapes of stories, what is a story, 7 steps to a great story.

If you haven’t already, check out my TED talk…

My TED talk is coming up to 400k views: “The Discipline of Finishing: Conor Neill at TEDxUniversidaddeNavarra”

1 Comment

  1. Interesting presentation on stories. Another advantage of stories is that they are easy to remember. When you have information that fits together, as in a story, I think you can actually remember more than with isolated pieces of information. Like songs ( which also help memory), stories provide a structure to the information, making it easier to recall in one piece.

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