The Psychology of Persuasion

The Law of Reciprocity works… if you give freely

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…not if you give with expectation. So often, our gifts… are not gifts. They come with an obligation. This is not a gift… this is a transaction. Human beings are hardwired to act in a reciprocal manner – we give back what we receive. If we receive a kind action, we are almost compelled to … Read more

Influence: The 6 Moments of Power, How to Frame your Requests for More “Yes”

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This video is about Cialdini’s 6 Moments of Power from his book “Influence”. Here is Dr. Robert Cialdini’s book “Influence: The Psychology of Persuasion” About the Book Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the … Read more