This video is about 3 sales lessons that I have learnt running 5 businesses over the last 15 years as an entrepreneur and chief salesman. I thought I was good at sales when I first set up my own company. I was not. I had a lot to learn.

Sales is about getting in front of the right people, regularly engaging with people and keeping yourself in a positive, curious, interested mental state.

The 3 Keys to Effective Sales

In this video I share 3 keys:

  1. Is the M.A.N. in the room?  (MAN=Money + Authority + Need).
  2. Focus on Rhythym, not outcomes;
  3. Get into the right mental state.

Have a great week 😉

PS Here are 3 gems of wisdom from Rich Mulholland’s Sales tip video:

  • “If the audience isn’t listening, it’s your fault… not theirs.”
  • “Don’t change how loud you yell, change the story you tell.”
  • “Pick carefully who you are telling your story to.”

A great short video on sales by entrepreneur and speaker Rich Mulholland. If you want to be successful in sales, don’t sell to NINAs, don’t sell to LILAs… focus on the DEMAs…

If you are reading this via email, check out the video: Don’t Sell to those who can’t Buy

A handy Glossary of Rich’s Sales Terms:

Here’s a handy summary of Rich’s acronyms so that you too can become a sales guru:

  • NINA = No Influence, No Authority
  • LILA = Little Influence, Little Authority (more dangerous than NINAs)
  • DEMA = Desire, Energy, Money and Influence

“The people in the market for boring are spoiled for choice” Rich Mulholland

“All the good shit is reserved for those who put their hands up.” Rich Mulholland

All the good stuff is just beyond the rejection, the looking like a fool, the bad first impression, the being laughed at…  if you censor yourself, you close off access to the good stuff.

Here’s Rich Mulholland’s Passion Direct via Video…

I am a fan of Rich Mulholland. He shares passion, some f**-bombs and some great personal stories as he tells you to take the risk that you know you need to take but are waiting for a better moment. The lesson: that moment will never come.

Let’s celebrate fall-forward risks, let’s celebrate epic fails and people who test the limits. A little bit of self-delusion and self-belief might just lead you to create your dream.

Keep Up with Rich

You should follow Rich on his YouTube Channel the Get Rich Quick show.

Here’s a video of me hanging out with Rich at the Entrepreneurs’ Organisation Global Leadership Conference:

Yesterday I shared an interview with Christoph Magnussen reviewing lessons from #EOLA16.

screen-shot-2016-12-12-at-23-02-34Here’s another smidgin of wisdom from Entrepreneurs’ Organisation Leadership Academy 2016.  In this video, Rich Mulholland, an entrepreneur from South Africa shares his reflections on two key moments during the leadership academy:  A re-enactment of the Martin Luther King “I Have a Dream” speech, and a session with Warren Rustand speaking about his time as Appointments Secretary to President Gerald Ford.

Rich’s message: Take control of your time.

I love Rich’s idea about protecting your time in the short term:  If someone asks him for a meeting, he says “If you want to meet today or tomorrow, I can give you 15 minutes; if you want to meet next week, I can give you 30 minutes… if you can wait 2 weeks, I can give you an hour” – Most people say “I’ll take 15 minutes” and he can hold them to it when the clock ticks to 15 because they chose 15.

If you are seeing this by email, here is the video: Rich Mulholland: Take your Time

If you liked this post, you will also like Becoming Strategically Unavailable and Jedi Productivity #4: Obi Wan’s Guide to Saying “No”.