This video is about 3 sales lessons that I have learnt running 5 businesses over the last 15 years as an entrepreneur and chief salesman. I thought I was good at sales when I first set up my own company. I was not. I had a lot to learn.
Sales is about getting in front of the right people, regularly engaging with people and keeping yourself in a positive, curious, interested mental state.
The 3 Keys to Effective Sales
In this video I share 3 keys:
Is the M.A.N. in the room? (MAN=Money + Authority + Need).
“The people in the market for boring are spoiled for choice” Rich Mulholland
“All the good shit is reserved for those who put their hands up.” Rich Mulholland
All the good stuff is just beyond the rejection, the looking like a fool, the bad first impression, the being laughed at… if you censor yourself, you close off access to the good stuff.
Here’s Rich Mulholland’s Passion Direct via Video…
I am a fan of Rich Mulholland. He shares passion, some f**-bombs and some great personal stories as he tells you to take the risk that you know you need to take but are waiting for a better moment. The lesson: that moment will never come.
Let’s celebrate fall-forward risks, let’s celebrate epic fails and people who test the limits. A little bit of self-delusion and self-belief might just lead you to create your dream.
Here’s another smidgin of wisdom from Entrepreneurs’ Organisation Leadership Academy 2016. In this video, Rich Mulholland, an entrepreneur from South Africa shares his reflections on two key moments during the leadership academy: A re-enactment of the Martin Luther King “I Have a Dream” speech, and a session with Warren Rustand speaking about his time as Appointments Secretary to President Gerald Ford.
Rich’s message: Take control of your time.
I love Rich’s idea about protecting your time in the short term: If someone asks him for a meeting, he says “If you want to meet today or tomorrow, I can give you 15 minutes; if you want to meet next week, I can give you 30 minutes… if you can wait 2 weeks, I can give you an hour” – Most people say “I’ll take 15 minutes” and he can hold them to it when the clock ticks to 15 because they chose 15.
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