This is based on my last 5 years of youtubing (now at 185,000 subscribers, over 17M video views) and over 11 years of maintaining a regular blog here at http://www.conorneill.com. My advice to you… point 5 is by far the single most important tip.
8 Tips for Vlogging Success
Do it with a primary intent to learn and build connections… Do not do it with the intent to make money, to sell…
Be yourself and have an opinion; don’t be brochureware; blog as yourself, not your position or role: CEO, entrepreneur or professor.
Share what you are learning, not what you are an expert in (if you are an expert, share the expertise where it will get you more credibility – Forbes, HBS, IESE, etc)
Get a notebook and add video ideas everyday… every story, every question, every quote that strikes you as interesting should go into this notebook. I use Evernote to capture these ideas as it is both on my iPhone and my Mac. I often get ideas when running and can quickly add a note (while I run… If I wait I will forget the idea). Lists are a good structure for my videos – 3 ways to improve X, 4 ways to identify Y.
Become consistent… all successful YouTube channels have a consistent publishing routine – weekly, bi-weekly (most effective for channel growth), etc. Best to share once a week, than to upload 3-6 at a time. Often I get the video camera set up and hit record… and wait for a few seconds or minutes for an idea to come… Once the camera is recording, you are going to make something. Don’t wait until you are 100% clear on the video idea before you hit record. You can always delete and re-do. Publishing a bad video makes next week easier… publishing a video you think is excellent makes next video harder… Consistence is much, much more important than one excellent video.
Use the camera that you have now… an iphone is excellent. For youtube Audio is much, much more important than video quality – so become expert in audio before investing massively in video cameras. First purchase beyond mobile phone should be lavalier microphone and quality audio recorder. Here is the kit that I use https://conorneill.com/2018/11/06/conors-camera-audio-kit-for-vlogging/
The most important metric (to get YouTube algorithm proactively supporting your channel) is Watch Time in first 48 hours – build an email distribution list and generate views in the first day after publishing. Watch time is total time of viewing… a few viewers watching the whole video is more important than hundreds who only view the first 20-30 seconds
Switching on advertising on your videos seems to give them a boost…. I don’t fully understand this phenomenon but I have seen that when I allow advertising on old videos they get a renewed boost from YouTube. I switch on ads once videos have been online for 6-8 weeks. No data to support this… but there is something happening here.
I share a tool that I have used to become mindful of my daily activities.
This video is from the IESE EMBA Intensive week and I share an exercise that I have been doing for the last few months – that has shown me that “feeling in a rush” is one of the big detractors of my quality of life.
Be careful what you wish for… In the Zoo, the animals are safe in their cages, they are fed 3 meals a day, the fence keeps out predators and competition (isn’t that what Trump promised?).
We have to be careful what we wish for.
Freedom comes with a price, and that price is called responsibility. We need to practice the responsibility that allows us to deal with true freedom.
From Peter Drucker:
“The Nature of Freedom
Freedom is never a release and always a responsibility.
Freedom is not fun. It is not the same as individual happiness, nor is it security or peace or progress. It is a responsible choice. Freedom is not so much a a right as a duty. Real freedom is not freedom from something; that would be licence. It is freedom to choose between doing or not doing something, to act one way or another, to hold one belief or the opposite, It is not “fun” but the heaviest burden laid on man: to decide his own individual conduct as well as the conduct of society and to be responsible for both decisions.”
Billionaire Ray Dalio is the founder of Bridgewater, one of the world’s largest and best-performing hedge funds. Recently, Ray published his lessons in his book, Principles.
Here’s the opening paragraph of Ray Dalio’s book…
“Before I begin telling you what I think, I want to establish that I am a “dumb shit” who doesn’t know much relative to what I need to know. Whatever success I’ve had in life has more to do with my knowing how to deal with my not knowing than anything I know. The most important thing I learned is an approach to life based on principles that helps me find out what’s true and what to do about it.”
The Number 1 Hurdle to your growth and potential?
Closed Mindedness is not knowing that you don’t know (and not taking deliberate steps to overcome this natural human state).
You must learn to be Open Minded.
Here are some cues that will tell if you are Open-Minded.
Open-minded people are not angry when someone disagrees, Close-minded people don’t want their ideas challenged.
Open-minded people genuinely believe they could be wrong, Close-minded people are more likely to make statements than ask questions.
Open-minded people always feel compelled to see things through others’ eyes, Close-minded people focus much more on being understood than on understanding others.
Open-minded people approach everything with a deep-seated fear that they may be wrong, Close-minded people lack a deep sense of humility.
This is an interview that I recorded with Christoph Magnussen during the EO Global Leadership Conference recently. It is part of a series of video blogs that Christoph is producing called: WorkDay Vlog.
Christoph has some great videos on his channel Workday Vlog and Worktools – covering the new way of work, cloud tools for your company (office 365 vs Google Apps), the life of a tech entrepreneur.
The Making of the Interview
In a new move for the youtube video creator community… we actually have a short facebook live “the making of” video of myself watching Christoph getting ready for the shoot:
Were you at the EO GLC? What did you learn? What lesson will you take home and put into your business and into your local chapter?
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