This is a wide ranging collaborative video with Rich Mulholland and Seb Lora, two friends and great YouTubers.

We talk about making videos, living as a paid speaker, how to become a well paid expert, how to make powerful engaging videos… and enjoy an afternoon hanging out in Barcelona.

We spoke about AIDA as a model for engagement in speeches and for making videos:

1. Attention
2. Interest
3. Desire
4. Action

We spoke about how to go from local to global bookings as a paid speaker for companies and for events.

You should check out Rich & Seb’s channels:

• Rich: https://www.youtube.com/channel/UCMrwAu_jhyy0Cw-TlfjFe1w
• Seb: https://www.youtube.com/user/sebloramonde