This video is about 3 sales lessons that I have learnt running 5 businesses over the last 15 years as an entrepreneur and chief salesman. I thought I was good at sales when I first set up my own company. I was not. I had a lot to learn.

Sales is about getting in front of the right people, regularly engaging with people and keeping yourself in a positive, curious, interested mental state.

The 3 Keys to Effective Sales

In this video I share 3 keys:

  1. Is the M.A.N. in the room?  (MAN=Money + Authority + Need).
  2. Focus on Rhythym, not outcomes;
  3. Get into the right mental state.

Have a great week 😉

PS Here are 3 gems of wisdom from Rich Mulholland’s Sales tip video:

  • “If the audience isn’t listening, it’s your fault… not theirs.”
  • “Don’t change how loud you yell, change the story you tell.”
  • “Pick carefully who you are telling your story to.”