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March 1, 2022

“It’s not about you, it’s about the audience”

Lee Child is the multimillion selling author of the Jack Reacher series of novels.

When Lee was 14, his drama school teacher changed his life. “It is not about you, it is about the audience”.

In a recent episode of the High Performance Podcast, author Lee Child spoke of the impact his drama teacher had on him… and how this focus has shaped his whole life.

His greatest fear as a writer? To waste a reader’s time.

This is a lesson that I share with all participants when I teach in IESE Business School. The difference between mediocre speaking and great speaking is the shift from “what I want to say” towards “what they need to hear”. When you focus on the other, you move towards greatness as a communicator.

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“It’s not about you, it’s about the audience”

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