It takes courage to write simply.

I force students in my class to chose no more than 3 benefits when preparing a persuasive speech.  I am always happy to have my views reinforced…

Roger Parker did a great interview with Carmine Gallo, author of The Presentation Secrets of Steve Jobs a few days ago.

I loved Carmine’s clarity and he commented that it was a holdover from his journalism training and early professional experience.  He said that journalists learn 3 important things:

  1. Write to deadlines. 
  2. Answer the question: “Why should my viewers care?”.
  3. Experts and Writers want to tell everything. A journalist learns to focus on the 3 most important things.
Most books on communication are written by PhDs for PhDs. We need books written by good communicators for real people looking for practical tips.” Carmine Gallo
It takes courage to write simply.  Academics will say: “it is too simple.”

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