I force students in my class to chose no more than 3 benefits when preparing a persuasive speech.  I am always happy to have my views reinforced…

Roger Parker did a great interview with Carmine Gallo, author of The Presentation Secrets of Steve Jobs a few days ago.

I loved Carmine’s clarity and he commented that it was a holdover from his journalism training and early professional experience.  He said that journalists learn 3 important things:

1. Write to deadlines. 
2. Answer the question: “Why should my viewers care?”.
3. Experts and Writers want to tell everything. A journalist learns to focus on the 3 most important things.