Why I didn’t listen during the presentations

I sat through 12 business presentations today.  I used my laptop during most of them.

Why?

Show me you know me, know my reason for listening
Top reason – not a single presenter made me feel like they had something to say that was relevant to me.  Not a single presenter took a moment to show that they understood why I might be sitting there, what challenges I might have in my day.

To be interesting, show me you are relevant.

Show me benefits, not features
2nd reason – Big detail on features, no translation into benefits for me.

Explain benefits not features.

If I have to think, I don’t (unless point 1 is nailed, and I mean NAILED)

3rd reason – pointlessly complex.

Go for simple.  Even if it loses 20% of the specifics you believe are important.

“We provide leather based solutions for reduction of foot damage during manual transport mode” or “We make shoes”

“We provide high quality usable information that allows optimisation of route choice in cities” or “We get you home quicker”, “Minimise commuting time”

Make it relevant, Show benefit, K.I.S.S.

What do you think? Let me know you were here ;-)

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Centrifugal Performer

By Milica Ilic

Manner of Speaking

"All the great speakers were bad speakers at first." — Ralph W. Emerson

breath2x2

breathing made easy

Anna S. E. Lundberg

Coach, trainer, mentor

%d bloggers like this: