It doesn’t matter how incredible your ideas are if nobody pays attention. It doesn’t matter how great your business if you can’t capture the attention and interest of customers, employees, investors and suppliers.
There are 7 triggers of fascination.
- Power – Take command of the environment
- Pasion – Attract with emotion, irrational, irresistible charm
- Mystique – Arousing curiosity
- Prestige – Increase respect, aspiration
- Alarm – Driving urgency
- Vice – Creativity, Deviation from the norm, See things differently
- Trust – Connection through consistency and predictability
Sally Hogshead explains the 7 triggers in her TEDx talk: