How to begin vlogging on YouTube
This is based on my last 5 years of youtubing (now at 185,000 subscribers, over 17M video views) and over 11 years of maintaining a regular blog here at www.conorneill.com. My advice to you… point 5 is by far the single most important tip.
8 Tips for Vlogging Success
- Do it with a primary intent to learn and build connections… Do not do it with the intent to make money, to sell…
- Be yourself and have an opinion; don’t be brochureware; blog as yourself, not your position or role: CEO, entrepreneur or professor.
- Share what you are learning, not what you are an expert in (if you are an expert, share the expertise where it will get you more credibility – Forbes, HBS, IESE, etc)
- Get a notebook and add video ideas everyday… every story, every question, every quote that strikes you as interesting should go into this notebook. I use Evernote to capture these ideas as it is both on my iPhone and my Mac. I often get ideas when running and can quickly add a note (while I run… If I wait I will forget the idea). Lists are a good structure for my videos – 3 ways to improve X, 4 ways to identify Y.
- Become consistent… all successful YouTube channels have a consistent publishing routine – weekly, bi-weekly (most effective for channel growth), etc. Best to share once a week, than to upload 3-6 at a time. Often I get the video camera set up and hit record… and wait for a few seconds or minutes for an idea to come… Once the camera is recording, you are going to make something. Don’t wait until you are 100% clear on the video idea before you hit record. You can always delete and re-do. Publishing a bad video makes next week easier… publishing a video you think is excellent makes next video harder… Consistence is much, much more important than one excellent video.
- Use the camera that you have now… an iphone is excellent. For youtube Audio is much, much more important than video quality – so become expert in audio before investing massively in video cameras. First purchase beyond mobile phone should be lavalier microphone and quality audio recorder. Here is the kit that I use https://conorneill.com/2018/11/06/conors-camera-audio-kit-for-vlogging/
- The most important metric (to get YouTube algorithm proactively supporting your channel) is Watch Time in first 48 hours – build an email distribution list and generate views in the first day after publishing. Watch time is total time of viewing… a few viewers watching the whole video is more important than hundreds who only view the first 20-30 seconds
- Switching on advertising on your videos seems to give them a boost…. I don’t fully understand this phenomenon but I have seen that when I allow advertising on old videos they get a renewed boost from YouTube. I switch on ads once videos have been online for 6-8 weeks. No data to support this… but there is something happening here.
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